Why I Don't Call Myself A Salesperson
Kaylynn K.
Real Estate Advisor | Former Tech & Digital Marketing Leader | Negotiation Expert
I was asked recently why I use the title Real Estate Consultant and not Broker, Agent or more poignantly Salesperson.
The reason, for me, is so simple: I am not a salesperson.
I am not in the business to sell you a certain floorplan in a specific neighborhood. I'm not in the business of encouraging you to 'take action' before the time is right. I'm just not in a hurry to have you buy or sell.
I am in the business of listening, understanding your concerns, your dreams, your fears. Giving you guidance and support to make the very best decisions for you and your family.
That comes in different forms depending on whether you're considering buying, selling or both. But, in all cases, it begins with a consultative conversation to hone in on your goals, concerns, timelines, etc so I can create a strategic plan to get you there.
The reality is that sometimes I will recommend that you do not purchase a property - as I have done with recent clients - because I knew they'd fallen in love with the staging and not with the home (there were also some concerns about the neighborhood).
Sometimes, I will have to tell you as a Seller that the price you want to list for is far too much and you'll end up selling for less if we don't price correctly to start.
Those can be tough conversations to have, and, if I were only in this business to make a sale or 'take a listing' (as it's called in the business) I would not guide my clients the way I do.
Does it mean my business may grow more slowly? Maybe. Does it mean I'm building trust and a foundation for long term success? I think so. Does it make for happier clients, absolutely.
If this approach resonates with you, let me know. I'd love to see how I can help guide you.
Marketing and sales strategist | international team builder | customer success enthusiast
4yGreat quick read, Kaylynn - you are focusing on your clients and their needs, "building trust and a foundation for long term success" - a winning strategy!
That is what a true salesperson does! If your behavior is such that it could give our very real and important profession a good name in the face of hacks and charlatans, why wouldn’t you be proud of it? Professional salespeople listen to understand what a customer needs, help define what problems they’re working to solve, and then they collaborate with the customer to help them achieve their goals. They demystify the process and guide the customer to work through the obstacles. The sale happens when the time is right for both parties, and the people who lie, cheat, and steal to do it faster or differently are the ones that people complain about. You’re a salesperson. Be proud of it and teach people how to choose the good from the bad, and encourage them to work with the good ones!
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4yDefinitely! It’s not about selling it’s about connecting with value and relevance for the people you work with. Building those strong relationships, and providing tons of value. Thanks for sharing Kaylynn K. !