Why Influencer Marketing is the Best Way to Influence the Youth

In today’s era, Influencer marketing has become one of the speedy ways to influence the target audience, especially the "youth".

Fundamentally, influencer marketing means "to promote the brand, product or services'' with the objective of market their products or services with the help of influencers.

According to the survey of 2021, our youth spends more than two hours on social media platforms. They follow and get inspired by their most-liked creators. Many of them do their jobs on their phones and other electronic devices. So, they don't have time to get any new updates by turning on the T.V or by reading the newspaper. They can get fresh updates with just one tap on their digital devices.

A 2018 Pew Research Centre survey found that 45% of youth are almost online constantly and 97% of them use a social media platform, such as Facebook, Instagram, Twitter or Snapchat. So, if the youth are spending most of their time on social media and they follow their favourite creators, then why do brands need to spend a huge capital for their marketing on other platforms. 

In consequence, influencer marketing is the best way to influence the youth, as it is more trustworthy than other channels according to the young generation.

UPCRED’s 45,000+ Creator network has helped a huge number of brands and businesses to successfully launch their influencer marketing campaigns on different social media platforms and influence the youth. Influencers have gotten the opportunity to monetize their content, create meaningful collaborations with businesses and brands, leading them to contribute more towards the creator economy of India.