Why Meta’s Threads is growing so quickly — Designer’s Digest 19
Welcome to the 19th edition of Designer’s Digest. Meta’s Threads app gained more than 100 million users just in the first week. Is that coincidence? Or is it because it’s by Meta and connected to Instagram?
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In this edition:
Happy Monday! Last week, I made great progress on something I have been wanting to create for a long time but never had time. I anticipated it would take one week to complete but soon realised it will take another. So I had to adapt my plans accordingly.
As I did that, I couldn’t help but think that I try to do too many things at once. Especially since I was laid off and have been rebuilding my business. It’s been in poor shape because it was always a side project for me. I always ran out of time to do all the things I wanted:
Now I’m rushing to catch up and I risk burning out again. I just completed my Q3 quarter plan a few weeks ago and didn’t put in any time off. I can’t imagine travelling with 3-month-old twins, and unstable finances. It’s funny how every year I find an excuse not to take time off. Maybe I’m just hardwired to work (too) hard, but I placed my bet on the wrong thing to work hard on (ahem, my previous job 🫢).
Anyway, the good news is that I’m almost done with rebuilding the foundations. I’ll soon be able to create new content which I hope you’ll enjoy.
Sweden Sans
Sweden Sans is a beautiful sans-serif font that is highly legible, with a generous x-height, and comes in four weights. It’s inspired by the old signage system in Sweden. If you only take a quick look at it you’ll notice how much character this font has. I would categorise it as geometric but with a touch of warmth, similar to humanist styles.
Recommended by LinkedIn
Exposing the growth engine of Threads
It took 20 people only six months to create and launch Threads — Meta’s attempt to create a better Twitter. And it looks like they succeeded. The app gained more than 100 million users in the first week after its launch. What’s the secret behind this huge success? Peter Ramsey explores this in his latest case study.
What is the Bento UI Trend, and How Can You Get Started
You’ve seen it already. It’s everywhere. Take a look at the image below to see how Apple uses the Bento UI trend to showcase its products. It feels modern, slick, and organised. Is it really just a trend or will it persist? I think it’s one of those things that fizzle out over time but stays in the designer’s toolkit forever. It’s just too efficient to not consider using it when you have a lot of information to organise and present.
When you’re ready, there are two ways I can help you right now:
That’s it for this Monday, have a great week! 👋
Cheers,
Matej
I help designers become better designers, Curator @ TLDR Design. Previously Lead UX/UI Designer at AutoTrader, Senior Product Designer at GitLab.
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Distro - Direct-to-consumer manufacturing 🇺🇸
1yI could be wrong but I think their base got cut in half the last couple weeks. Their growth story is impressive but retention is what matters, curious on how they’ll deal with that.