Why Now is the Time to Reach the Growing Homeschool Market in 2025

💡 “Public school enrollment is declining, and homeschooling is on the rise.” It’s a headline we’ve seen echoed across the nation—and for good reason. The educational landscape is shifting rapidly, with millions of families leaving public schools and turning to homeschooling for its flexibility, safety, and personalized approach to education. If your products and services speak to educators, there’s never been a better time to connect with this dedicated, growing market.

The Homeschool Market at a Glance

According to NHERI and U.S. Census Bureau data:

• 3.7+ million homeschool students are currently enrolled in grades K-12, making up 6-7% of all school-age children in the U.S.
• Homeschoolers consistently outperform public school students on standardized tests, scoring 15-30 percentile points higher.
• These students have equal or higher college attendance rates compared to the general population and consistently achieve above-average SAT/ACT scores.
• The movement is growing fast—between 2019 and 2022, the number of homeschool families nearly doubled in response to educational shifts and parental concerns. (Source: NHERI)

And it’s not just about grade school. Many homeschool families continue their focus on education well into high school, preparing their students for college, trade schools, or entrepreneurial ventures.

The Old Schoolhouse® Magazine: Serving Homeschool Families Since 2001

The Old Schoolhouse® Magazine has been connecting brands like yours with homeschool families for nearly 25 years. Our audience consists of dedicated, brand-loyal parents who are intentional about their children’s education, often researching and purchasing resources for the upcoming semester as early as December.

Here’s why our platform is ideal for advertisers:

• High Engagement: Our readers are actively looking for curriculum, educational tools, and resources for college and career readiness.
• Proven Longevity: As the trusted voice in homeschooling since 2001, we have cultivated a loyal readership.
• Wide Reach: We connect you directly with families invested in their children’s academic success, as well as colleges and trade schools that recognize the value of homeschool graduates.

The Largest Public School Exit in Modern History

We’re currently witnessing the largest public school exit in modern history. Families are seeking alternatives, and the local church, homeschool communities, and companies like yours are stepping in to fill the gap.

This exodus isn’t just a trend; it’s a movement. Homeschooling is becoming a preferred choice for many families, and they’re looking for high-quality products to support their efforts. From innovative curricula to extracurricular tools and college prep materials, homeschool parents are willing to invest in what works.

Now is the Time to Advertise

December is the perfect month to finalize your 2025 advertising plans with us. Here’s why:

• Lock in 2024 Rates for 2025: Get ahead of the curve by securing premium placement at last year’s pricing.
• Maximize Year-End Tax Benefits: By finalizing contracts now, you can position your advertising as a strategic business expense for 2024.
• Prepare for Q1 Planning: Homeschool families are already researching and buying resources for the new semester and school year. Be where they’re looking.

Act Now

The homeschool market is thriving, and The Old Schoolhouse® Magazine is your direct line to this engaged, education-focused audience. Don’t wait—premium positions are filling quickly. Let’s make 2025 a year of growth and success for your brand. Make your purchase in December to take advantage of potential tax benefit. Ask your rep for one FREE full page ad with any $10,000+ contract.

📩 Contact your sales representative or email the publisher directly at publisher@theoldschoolhouse.com to secure your advertising package today.

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