Why Outsourcing to a Call Center Maximizes Lead Management for Your Senior Living Communities

5 reasons why outsourcing a call center can ultimately boost your bottom line

Streamlined lead management is essential for the success of any senior living community. However, with the ongoing staffing shortage and high sales turnover, it’s a challenge to provide quick and consistent customer service to potential residents and their families. That’s where outsourcing a call center operation comes in. By partnering with a trusted call center provider, senior living communities can improve their lead management capabilities while freeing up staff to focus on other important tasks like tours and referrals. In this article, we’ll explore the benefits of outsourcing your sales support to a call center for lead management and how it can help your senior living community thrive. 

At Serviam, we get it: no one can do a better job than you of managing your important relationships. That’s why our trusted Advocates focus on nurturing and qualifying the top of your funnels. Instead of you trying to do it all, we free up your time so you can focus on what matters most. Our experienced team of call center Advocates provide top-notch customer service and help you maximize your lead management capabilities. Here are just a few of the reasons why outsourcing your call center is a smart choice for senior living communities: 

1. Access to Experienced Call Center Advocates 

By outsourcing a call center operation, you gain access to a trusted team of experienced call center agents (at Serviam we call them Advocates) who are trained on behalf of YOUR brand and YOUR community. Our agents provide excellent customer service in a timely manner. At Serviam, our Advocates are specially trained to handle inquiries and basic discovery related to your senior living communities, and we work closely with you to ensure that our Advocates have a thorough understanding of your community’s unique offerings and processes. We sound like you, not like us.

2. Improved Response Times/Top Speed to Lead 

When potential residents or their families have questions about your senior living community, they want answers quickly. Think about it, Chat GPT has proven to the world that anyone can get answers to their questions in a matter of seconds, but does our industry provide the same experience when a lead calls into a community? Consumers will demand it, and our industry needs to adopt to their expectations.  

By outsourcing call center operations, you can ensure that all inquiries are handled promptly and professionally. Our call center agents are available after hours, on weekends, and on holidays to answer questions, provide information on your communities, and schedule tours, ensuring that you never miss an opportunity to connect with a potential resident. 

3. More Efficient Lead Management 

What would it be worth to you to give your sales teams more time back in their day to focus on revenue-generating tasks? Managing leads can be a time-consuming process, especially for senior living communities dealing with high turnover and staffing shortages. By outsourcing the sales legwork to a call center, you can free up your sales teams to focus on tours, referrals, and relationship building while ensuring that all leads are managed efficiently and effectively. As an extension of your sales team, our call center advocates are trained to qualify leads and provide personalized follow-up, helping you move potential residents through the sales funnel more quickly. 

4. Cost Savings: Outsourcing to a call center is cheaper than hiring a full-time salesperson 

Outsourcing your call center operations can also lead to significant cost savings for your senior living community. By partnering with a trusted call center provider like Serviam’s VIA Contact Center, you can avoid the costs associated with hiring and training in-house call center staff, or even hiring and training another salesperson. With us, you have a full sales team working on your behalf during after-hours, weekends, and holidays, all for a lower cost than hiring in-house.  

5. Improved Resident and Family Satisfaction 

Finally, outsourcing your lead management to a call center can help improve resident and family satisfaction. By providing prompt and professional customer service, you can demonstrate to potential residents and their families that you are dedicated to providing the highest level of care and support to their mom or dad. Additionally, by freeing up your sales team to focus on other important tasks, you can ensure that your residents receive the attention and care they deserve.  

Outsourcing your lead management to call center operations is a smart choice for senior living communities looking to improve their lead management capabilities and provide the best possible customer service to potential residents and their families. At Serviam, we are committed to helping senior living communities thrive by providing top-notch call center services and support. Request more information today to learn about our call center services and how we can help your senior living community get more move-ins and tours.