Why Seasonal Packaging Is Still Necessary To Boost Sales?
More than any other year in recent memory, Christmas 2021 is tough to call. And, of course, this is due to the unusual predicament we all found ourselves in (and still in, to various degrees) due to the Coronavirus epidemic.
In such circumstances, it is not relevant to compare sales to previous years and it is harder to predict how many sales you can bring for the holiday season this year.
You may say that it is not necessary to prepare the seasonal packaging for your products as the general economic heath worldwide is not as expected, but you might be wrong about it.
Holiday selling is still the big hope for increasing your retail sales
According to the analysis conducted by finder.com (an independent comparison platform), the average British adult still shelled out £548 on Christmas gifts in 2021, a £72 increase from 2020’s budget of £476 and just £35 more than Christmas spend in 2019.
The research from STATISTA shows that consumers in the United States expected to spend approximately 886 U.S. dollars on Christmas gifts on average in 2021. This is more than what Americans were thinking of spending on gifts in the past 20 years.
The amounts being given on what is expected to be spent make seasonal items, promotions, and seasonal packaging a vital concern despite the uncertainties surrounding the economy and what it means for consumer confidence this Christmas.
Thus, in order to not miss out on major sales revenue during the holiday shopping season, spending time designing your seasonal packaging is necessary.
Here is some expert advice and recommendations you should consider when creating your seasonal packaging.
Selecting the right festival occasion for holiday packaging
There are numerous holidays throughout the year in each country, not to mention worldwide. Although you want to attract as many customers as possible, it is not budget-friendly and wise to do so. Certain holidays suit certain industries better than others, so you should only focus on the holidays that are suitable for your industry.
Food and drink businesses can easily capitalize on holidays like Christmas, Halloween, and Easter. Some companies, like those selling personal care items or exercise equipment, may have a more difficult time narrowing in on a single focus area.
The best solution here is to focus on the seasonal-themed packaging design rather than a specific holiday design. For example, instead of focusing on Halloween patterns or Christmas trees, your packaging could concentrate on the identical colors of the Autumn and Winter seasons. You want to be able to use seasonal packaging for several holidays in the second half of the year, rather than just Christmas.
After all, the goal of seasonal packaging is to increase sales, so you have to weigh up the cost of packaging to the amount of profit they are likely to see based on the holiday.
Keep in mind your brand recognition
Rather than fully changing your company's visual identity, seasonal packaging should be used to expand upon your company's existing foundation. While it's exciting to explore uncharted territory, doing so too often can irritate customers who aren't sure what they're getting or who they're buying from. Your brand's identity should be bolstered by seasonal packaging, not muddled. For instance, always keep one main theme color or icon even for seasonal limited edition.
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Thinking about sustainability
Over the past few years, waste from packaging has emerged as a sensitive topic. The general public is more aware than it has ever been about the importance of lowering their carbon footprint and being more ecologically friendly in general.
Designing seasonal packaging that can be reused after the initial consumption is a way to overcome the "waste package" challenge. Doing so can give a second life to the gift box itself and is good for our planet.
In Starbucks, for example, the Autumn festival mooncake gift box with multiple dividers can be transformed into photo frame stand and storage box after the first use.
Plan for your marketing promotions
You should plan any seasonal selling plan 4-6 months in advance. This will give you plenty of time to make any changes you need, create enough packaging material, and have your product on display at the right time. Giving at least 2-3 month time frame to get your packaging ready in your store; meanwhile, spreading the news about your seasonal promotions.
Social media can be used as an effective medium to announce such marketing strategy. Share a story about the product's features and communicate a feeling to your consumers while your packaging is in production.
Use promotion campaigns to bring up holiday-themed topics and introduce your holiday exclusive items. Persuade them to come to local stores to convert the trophy so they can check your products with seasonal packaging in person.
Create a unique hashtag to use across all of your social media platforms to get the word out about your brand new packaging.
Seasonal packaging at Ketsana Pack
Do you wish to increase the variety of seasonal product packaging used for your brand? We work with a variety of clients to develop custom packaging decorations and embellishments that enhance your brand's image and help it stand out in the marketplace.
You can reach us to inquire about our services, see examples of seasonal packaging we've created in the past, or discuss how we might assist you with the design of your limited-edition packaging.
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