Why Should Brands Start Live Stream Shopping in 2022?

The New Year brings new beginnings and a blank slate. So if you've been meaning to try live streaming shopping for your brand, it can be something you should put on your list for 2022. There are many benefits to live streaming shopping also known as live video shopping, especially if you are a D2C Brand. 

 Continue reading Why you should start live stream shopping in 2022. 

The pandemic has changed the way buyers shop. Convenience, increased video content consumption and stay-at-home work arrangements have given rise to social shopping. Buyers now prefer trends that let them shop from the comfort of their homes. Here is where live shopping comes into play and you can start selling without any location barrier. Here, are some of the benefits of live stream shopping:

1.  Better Engagement

 Live streaming commerce engages your customers to create meaningful customer relationships. Hosting live selling sessions makes your brand more personal, and you can cultivate meaningful customer relationships. Through live shopping shows, customers become familiar with your style, content, brand, and products. They begin to look forward to your live streams and tune in regularly to buy from you. Live stream shopping helps you build a sense of trust, familiarity, and loyalty with your customers. 

2. Proven channel to Boost Sales

 Live shopping has been proven to increase sales. When compared to traditional marketing tactics, it has been demonstrated to enhance sales prospects by 45%. Why is it so successful? That’s because you are shortening the entire customer shopping experience into a single livestream shopping show. Customers can discover, ask questions instantly, and purchase all at once without ever leaving the app.

 3. Triggers Impulse Purchases

Live Shopping shows are more than just shopping events as it involves customers and brands alike. Impulse shopping is a well-known tendency, and Livestream Shopping can trigger it efficiently. Once you have facilitated a sense of belongingness amid customers, it prepares the ideal purchase setting. It can also create a feeling of missing out, which drives impulse buying. 

Another way to boost the Live Shopping show’s effectiveness is to offer exclusive discounts and offers, which can make them feel they must buy the product before it is sold out. 

Read More: How Ecommerce Brands can provide Product Experiences that convert to Sales

4. Reaching Targeted Niche

Targeting specific demographics is marketing basics, but Livestream Shopping takes it to a new level. Getting an audience to watch your live shopping show demonstrates commitment, loyalty, and, most importantly, curiosity.

As a result, your brand will have a filtered audience that is willing to spend exclusive time with it. You can, on the other hand, tailor your shows to certain audiences. With a tailored live shopping show brands across industries can market their products to their targeted niche.

5. Maintains Customers’ Attention

Live videos are a great way to attract customers. But what after that? Once you have caught customers’ attention, use the power of Livestream Shopping to interact with them interpersonally. Because it allows the host to make on-the-fly adjustments based on the audience's preferences, the method only works during a live shopping programme. As a result, Live Streaming Ecommerce is a better choice than traditional techniques.

6. Brand Recognition

Live shopping shows are hosted by popular figures like celebrities and influencers, who have a very good number of followers. Hence consumers are willing to take their word when they recommend products. Which in return, increases the brand awareness among the audience and makes it more popular among them.

How to get started? 

I hope this short walk-through helped you get a better understanding of what live shopping is and why it has become so popular amongst brands and online shoppers. Nowadays, the online shopping journey starts wherever your customers first interact with your brand and needs to be delivered as a two-way communication experience. And live shopping does exactly that.

You need to consider an effective Live Stream Shopping Platform if you are looking to boost the customer experience further without breaking the bank and hiring help. Channelize.io Live Stream Shopping Platform is one such Platform that can help  establish a two-sided communication network between brands and buyers. It helps brands spread awareness regarding their products and their applications. In addition, it keeps the customers engaged and entertained, building interpersonal relationships while enhancing the overall shopping experience. 

 Start with booking a FREE DEMO or you can visit our YouTube Channel to know more.

Happy Streaming 😇