Why this topic, why now?
Tiffani Bova
Growth Strategist | Analyst and Advisor | Keynote Speaker | 2x WSJ Bestselling Author | 3x Thinkers50 | What's Next Podcast Host
Who would have thought that after writing Growth IQ that I’d have another aha moment that would inspire two and a half years of research and writing a second book?
Definitely not me. However, there I was standing on stage giving a keynote at “The Art Of” in Vancouver, Canada. Let me set the scene a bit. I don’t rely on notes when I give keynotes, I just try and let the story flow and reveal itself using slides to guide me. I was in the middle of my presentation and I said I didn't think it was a coincidence that Salesforce was a great place to work, one of the most innovative companies in the world and the fastest growing enterprise software company. When I got off stage, I thought there was something there to explore further so I could better understand that connection, if any at all.
I’m sure many of you have heard some form of this saying: If you take care of your employees, they'll take care of your customers and growth will follow. However, it’s one thing to say and another to prove the connection from a growth and revenue standpoint. While there is a lot of research on employee experience and customer experience as standalone topics, I was unable to find detailed research showing the correlation or causation of one impacting the other. That is when the journey began.
I was fortunate enough to have Salesforce get on board with this project and once we started to understand what parts of the employee experience had the greatest impact on delivering those compelling experiences for customers we knew we were onto something. One research effort led to the next, and in the end, we had uncovered so many great insights. I started sharing the findings with executives around the world via Zoom roundtables and face to face meetings to gauge how this information could help companies be more successful and resilient.
After hundreds of conversations, the feedback was overwhelmingly positive and it was during those discussions, debates and honest pushback that I was convinced the findings were too important not to share more broadly. Full of stories and additional research, The Experience Mindset is available for pre-order now and will publish June 6, 2023.
I'm excited for you to read it!
Mahalo,
Recommended by LinkedIn
Tiffani
Available for Pre-Order Now
From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth
President of BigSpeak Inc.
1ySmart and relevant!
Known by Top Executives as "The Leadership Guy", I create a solid, measurable path to fast-track your Rising Talent into Extraordinary Leaders
1yI love this topic and can't wait to read your book, Tiffani. I once asked the CEO of a major hospitality company how he was able to achieve such impressive, high engagement among his employees after an incredible experience at one of his hotels. His response was that they train their people and keep training, again and again...and they never stop. He added that it's amazing how when you also take care of your people, the profits take care of themselves. He could clearly see the impact on his bottom line.
Content Marketer | Lecturer | Podcast Host | Best-Selling Author
1yCongrats! Can’t wait to read it 🥂
Author of SkillUp as You ScaleUp (SAUS) | Operating Executive | Startup Turnaround Advisory | SaaS Operational Excellence | M&A Integration Management
1yCongratulations on the new book. With Growth IQ, you produced a unique high quality book that I keep referencing to in my presentations and mentoring sessions. I’m sure the “The Experience Mindset” will be as good and looking forward to it.