Why Video is the Medium that Matters Most

As marketers, we’ve been saying for years that video is an effective way to reach your audience and sharing your message. Over the past year and amidst the pandemic, video has been the driving force of connection with customers, friends and family.

From Zoom calls to webinars to personalized video messages, we’ve all experienced them in some way. Some may argue that video is the next best thing to being together in person.

Tik Tok videos made us laugh.

Behind the scenes clips from hospitals made us cry.

Video updates from our favorite businesses or brands made us feel a sense of normalcy.

Do you see a common trend woven throughout? Video evokes emotion. 

At Revox Social, we have proof of this as we were given the opportunity to create videos for our clients that carried a positive message and created an impact on people. One example of this was an update video from the CEO of the Erie City Mission. In this short clip, Steve Westbrook shared a word of encouragement and a call for support. The video was simple, not overly produced and in fact, was filmed on an iPhone. 

Better yet, donations and support came pouring into the organization shortly thereafter. The power of video! 

Another great example of the power of video at work was through the message we shared from a local real estate agency. This was not a sales pitch or a call to buy and sell your home. It was a message of hope and perseverance. 

Nowadays, people want to support businesses, brands and organizations that take a stand and come alongside their customers in solidarity. These two examples above illustrate an effective approach and message to doing this through the powerful medium of video.  

So the question is... Are you harnessing the power of video to share your message? 

You don’t need a high budget or fancy equipment. All you need is a message and a medium to share. At Revox, we can help you script, film, edit and share your video. Just let us know how we can help!

Visit RevoxSocial.com to get started on your next video project.