Why Websites as a Service is Better for Your Website

This article was first published on the WebriQ Blog and can be read here.

Designing your own website is great if you have the right skills and experience for the job. Even with just the skills, your website can become your playground for experience. The most valuable benefit from a DIY effort is that you get to learn from it.

Many businesses see the value in outsourcing their websites to professionals. They need better design and navigation, a higher quality user experience and they need time. Time to get away from the hustle and grind of the labor on the website so they can instead focus on the strategy of how to make their website integrate into the business's sales and marketing process.

But what professional model is best for your brand?

We’ve written about this exact topic extensively before. For a complete breakdown of this read our article: How To Design, Build and Manage a Business Website Depends A Lot on Your Stage In Business. Here are the cliff notes.

You can choose to become a totally rad DIYer. Seriously - attend classes, learn advanced techniques and self sustain an awesome website! You can choose to work with freelancers. You’ll need to manage them and properly vet their capabilities but this can be a viable avenue, or it can be a lot like a hamster wheel. The final traditional avenue is working with an agency. This can be wonderful but you’ll find their pricing to be larger than you may be comfortable with - I mean somebody has to help them support their organic kombucha habit.

This article is about why Websites as a Serice (WSaaS) is so freaking awesome! It combines the price point of freelancers with the capabilities of an agency on a way better business model. In today’s fast-paced digital world, using websites as a service may get your brand the leverage that it truly needs. You’re probably wondering what this “leverage” entails, so we’ve gathered the most significant benefits of Websites as a Service in a list below.

Websites as a Service (WSaaS) that Delivers

Branding

In the marketing industry, excellent branding depends on intelligent design and in this modern era, the nexus of your brand is the business website. With Websites as a Service, we can help you properly establish your company’s vision and service through your digital property.

Our expansive background can help create and establish what your company needs to stand on, presenting your services into reliable platforms for good business and great user experience.

Customer Experience

Creating a bold and aesthetic website is just the tip of the iceberg when it comes to developing the right customer experience. WSaaS is so powerful because we make time our ally.

Over time we can dial in our customer experience and create a website that really clicks with your customer and brand objectives. Consistent iteration that is data-driven is a powerful and proven way to make a website that is much more engaging with your users.

Jamstack

Websites are technical - whether we like it or not. The technologies and tools used to build, manage and deploy them are where things can get tricky. This is why we stopped using legacy platforms like WordPress a long time ago.

With the modern technologies and methodologies of the Jamstack, we make sure to deliver blazing-fast page performance and provide secure and scalable infrastructure. In other words, Websites as a Service is about the front end and the back end!

True Cost of Ownership

So many freelancers and agencies show their customers pricing that covers the minimum commitments on the website. Updates, redesigns, maintenance, hosting etc are all extras.

Websites as a Service is an honest and straightforward way to show the actual cost of the website in a fixed-price format. No matter what happens the price is the price! This helps you set expectations and budgets and boldly go forward without the worry of the boogeyman.

Search Engine Optimization

Web design doesn’t only focus on the look and feel of your website. On the contrary, the process often involved in this service is comprehensive and technically complex.

As websites need proper search engine optimization, professionals make sure your site can load quality content onto first results pages and they keep you updated with search engine algorithms.

Search is a content-driven experience and should be about solving your customers' issues - working with a firm that understands this is paramount to success on search engines.

Mobile First

As the digital world continues to evolve, search engine giants are demanding more mobile-friendly websites. In fact, Google requires businesses to provide top-quality mobile website versions if they want to stay on top of the results.

The great thing about web design services is that “mobile responsiveness” is already often a default offer. This means you won’t have to worry about aspects such as mobile navigation, response, and accessibility. Here at WebriQ, our ethos is mobile-first!

Partnership

Not many web design services offer long-term partnerships. They work in project sprints and once the requested project is complete they are gone. This means an established working relationship that guides you through several marketing stages is tougher to buy and manage as each project puts you back in square one.

Over time, your website will need updates. Well, what could be better than a partner that automatically delivers them to you? WebriQ is a service-based company - we abandoned project-based workflows along time ago.

Analytics

Evaluation is an important aspect in gauging your website’s reach and impact. Web design teams often utilize Google Analytics to identify which areas need improvement and which ones are performing/delivering as expected.

Using data to drive your decision making and having a credible and capable partner to help you understand your data is better than trying to manage your analytics alone. With Websites as a Service you can have a complete omnichannel analytical picture of your brand along with the support to understand those data points.

Far-Reaching Design by WebriQ Goes Mad

A simplified approach is to recognize that any website has two essential components * A marketing/marketing communication/sales element * A technology element

Every business is capable of putting the marketing element together through an in-house exercise, in the end, you are an operating business with customers and revenue. Or there is a plan (marketing/sales plan) to get to customers and revenue.

The technology element is much trickier. Very few companies have in-house resources to launch a website. The outsourcing options are so vast, that choices are difficult to make. The answer is to buy into Website as a Service (WSaaS) instead of running a project wrangling freelancers or DIY tools.

If you want what’s best for your website, then work with our professional web design and development team! We are championing the Websites as a Service concept (WSaaS), which aims to provide a thorough inclusion of web design services – from drafting captivating websites to channeling the right sales funnels.

We believe in the power of a mobile-first website to help you achieve the success of your brand. Customization, maintenance, development, and innovation are central to our service and we guarantee you all these and more at affordable, fixed prices. Let us handle your website and provide you with the tools you need to maintain your reach and success rate.

Allow your ideas to flourish into infinite opportunities and great results! Scroll through our Showcase and see our happy customers. Want to learn about our pricing and service options? Here’s a link to a presentation or drop a request here.