Why You Need Clarity in Business

In case you’re interested...

For more strategies on using LinkedIn to generate more business, grab a free copy of my book: It’s the road map to connecting with prospects, engaging with and converting new clients, and levelling up your consulting business. - Click Here

Let’s dive in….

Do you have absolute clarity on your business's marketing message?

So many coaches, consultants, and experts I speak to don’t— and that’s one of the reasons they’re not able to grow their business using platforms like LinkedIn.

Here’s what can happen when you have marketing message clarity.

When you have clarity...

One of our clients decided to launch a new model of one of their product offerings. 

To get the word out, they made full use of their LinkedIn profile, strategically messaging prospects and asking for interest.

The aim of their messages was bring attention to the new product and create urgency in the prospects. With that done, they could move on to a phone conversation and close the deal.

The first week of running this new model generated $7,000 in revenue. It’s only going to get better from there.

This client succeeded because they understand the value and purpose of their business.

They know what they bring to the table, which means they know what they need to communicate to prospects.

Can you say the same?

Do you know the WHO, WHY, WHAT, HOW and WHEN of your business?

So many professionals don’t. And this lack of clarity comes across in the messages they send, and offers they promote. It’s the reason so many don’t respond - if you’re not clear, they won’t be confident, make sense?

Often the business owner will try to cover every possible base, instead of focusing on what they’re great at - this makes them seem like a ‘me too professional’.

When you gain clarity, you understand how to send the right kind of messages to the right type of people.

You know what journey a prospect takes, from first connection to closing the deal. That means you’re able to guide them along their journey. And ensure they learn what they need to know, before they even speak with you. It makes for easier sales calls!

How do you gain clarity?

Answer the following questions in one sentence:

• Your People— who do you lead?
• What Problem do you solve?
• What Promise do you deliver?
• What’s the Process that you use?

When we’re not clear, our audience isn’t confident. You have to get those 4 ‘Ps’ clear to get the best results possible. 

Once you get on the 4 P’s of your business, you’ll be in a better position to deliver your offer.

Once you optimise your offer, marketing becomes easier and you end up getting sales faster. 

Happy Influencing!

Rana

P.S. Whenever you’re ready, here are 4 ways I can help you grow your business using LinkedIn and our Influencer Project strategies...

1. Join the Influencer Boardroom and connect with other coaches and consultants: It’s our fast growing Facebook Community (1600+ members) where smart coaches and consultants are levelling up their LinkedIn game - it’s FREE to join. - Click Here
2. Sign up for our FREE online workshop: Learn how we built our business (from scratch) using 2 LinkedIn profiles to grow our revenue and sales within 4 months using a simple 3-step strategy. - Click Here
3. Grab a free copy of my book: It’s our LinkedIn Client Attraction Play Book where you learn the exact, step-by-step process to connect, engage and convert, more ideal clients usingLinkedIn - Click Here
4. Work with me and my team privately and get big results in 90 days: If you’ve got an established business and would like to work directly with me and my team to implement your LinkedIn strategy customised to your business and level things up fast… have a look at our client results, then apply here and give me some details about your business.