Why You Need a Double Double (to Generate More Sales)

I’m writing this week’s Unstoppable Selling Strategies from Florida, as we take a few days away from the unpredictable, cold northern weather.

The warmer days and sunshine remind me of the summer months. Although we are barely scratching the surface of spring, they’re only a few short months away.

With summer approaching, you likely have some holidays planned, which means your prospecting is likely to slow down.

In other words, if you are planning to take a week or two off here and there, your outreach numbers are going to suffer as a result.

But they don’t have to.

Sales is a numbers game, after all, and presuming your outreach strategies are effective, time away will have a direct impact on your ability to generate new sales.

To ensure this doesn’t happen, there is a simple system you can introduce to keep your outreach strong.

I call it the Double Double.

The method is straightforward.

Essentially, you double your outreach efforts and double your direct selling time leading into any holiday period.

Double Your Outreach means take your typical weekly outreach and double those numbers in the weeks leading up to your vacation.

So if you typically make 20 sales calls each week, the week prior to one week off you would make 40.

If you take two weeks off, then you would double your outreach for two weeks prior to your vacation – at 40 calls per week.

Double your selling time means that you also need to increase the amount of direct selling time committed on your calendar to accommodate your selling activities.

It’s this second double most salespeople get tripped up on.

After all, doesn’t double the activity require double the time available?

It does, but I find often we don’t block the time to ensure it’s available. And unless you block off the time, you won’t be able to achieve your goal.

So, if you are planning to take some time off in the coming months, now is the time to plan your Double Double.

Remember, unstoppable sales requires the right activities, executed repeatedly.

Plan now, sell more later.

Best,

Shawn

P.S. Visit the store on my website to get even more sales resources and tools. You can check it out here.

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