Why You Need Video Content Marketing

As a business owner, you’re likely well aware of the crucial role content marketing plays in building and expanding your brand’s reach. The undeniable importance of video content marketing lies in its ability to enhance brand visibility online and simplify complex messages for consumers. The meteoric rise of platforms like TikTok underscores the significance of video content. 

In the blog, we’ll be discussing why you need video content marketing, the benefits of video content over static images, and how you can start incorporating this form of content marketing into your strategy in as little as 2 weeks. 

Understanding Video Content Marketing 

Video marketing is a potent marketing strategy in which brands leverage videos to bolster their online presence. These videos find their homes on websites or popular social media platforms like YouTube, Facebook, TikTok, and Instagram. Videos can come in various formats, including live-action, animation, webinars, and screen recordings, so they can fit any brand aesthetic and stand out from the white noise. 

According to a study by Wyzowl, the most favored types of videos by marketers include live-action (42%), animated videos (33%), and screen-recorded videos (16%). The beauty of video content lies in its ability to deliver information rapidly, catering to internet users’ short attention spans. 

Of all the content formats available to brands, none conveys information as swiftly as video. Brands can use short videos to explain intricate information quickly, making it highly shareable and accessible to a broad audience. Moreover, creating video content has become increasingly user-friendly with the plethora of video editing software available. 

The Benefits of Video Content Marketing 

Speedy Product Education: When introducing a new product or service, nothing beats an explainer video in educating customers. While other channels like product manuals or blog posts have their place, 73% of customers prefer watching a short video to learn about a product, as per the Wyzowl study. Apple is one of the heaviest hitters in this department, as they’ve made their name using short, eye-catching videos to sell their products. 

Enhancing Credibility: Establishing credibility is vital for businesses, regardless of their size. Sharing video testimonials from satisfied customers not only boosts credibility but also provides social proof, influencing the purchasing decisions of potential customers. Seeing a person actually say positive things about your company is much more impactful than reading a snippet of what they said. 

Consumer Preference and Engagement: Modern consumers prefer easily digestible information due to their busy lifestyles. The statistics speak for themselves – billions of hours of video content are consumed daily on platforms like YouTube. Businesses can repurpose blog content into videos to cater to different consumer preferences. 

SEO Boost: Video content significantly improves search performance by ranking on SERPs and video search pages. By creating videos targeting relevant search terms, businesses can enhance their online visibility and increase dwell time on their websites, a crucial ranking factor for Google. 

Mobile Appeal: With an increasing number of users watching videos on mobile devices, video content tailored for mobile consumption is vital. Short-form video content like Instagram Reels and TikTok videos resonates particularly well with on-the-go mobile users. 

Encourages Social Sharing: The contagious nature of video content is a marketer’s dream. Users are twice as likely to share video content compared to other types. Shoppable videos and live video shopping events further enhance brand visibility through social sharing. 

Embrace the Power of Video Content Marketing with 1GS 

In line with the undeniable benefits of video content marketing, 1GS is thrilled to announce a Video Management tier to our social media plans. We’ll handle every aspect, from brainstorming and development to editing and posting video content on your company’s behalf. The versatility and high engagement levels of video content allow us to disseminate it across all social media channels, including high-engagement platforms like YouTube Shorts, Instagram Reels, and TikTok, effectively enhancing your brand’s presence and driving more attention than static images. 

Elevate your brand’s marketing strategy by incorporating our Video Management tier, available without any long-term contracts. Visit our social media management page to learn more and sign up today, and let’s take your brand’s engagement to new heights through the power of video content marketing.