Why you Should Be Building an Email List!
Kaushik Farhan
Prospect List Builder, Lead Generator, Web Researcher & targeted person's Email & Phone Finder
Are you considering building an email list, but have some doubts about why it is needed? Many bloggers and business owners don’t realize the importance of building an email list when they’re first starting out.
However, most people usually change their minds when they see the impact email lists can have on someone else’s traffic and revenue.
In this article, I will share the top reasons why building an email list is important (with real case studies). I will also show you how to start building your email list – step by step.
In this beginner’s guide, I will cover the following topics:
By the end of this article, you should have answers to all your questions about building an email list.
Why Building an Email List is Important?
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
In our business, email list gets 10 times higher conversions than social media campaigns.
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
1. Email is Personal
Email allows you to land in a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
3. Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by the decisions of other businesses.
5. Email is One-on-One
People read emails in the privacy of their inboxes. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
6. More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you may not have heard, is the number of people using Email every day.
Every internet user has at least one email account. Recent research conducted by Radicati found that there are 3.8 billion active email accounts. That’s half the population of Earth.
This is precisely why every smart business in the world has an email list.
Big-name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
Recommended by LinkedIn
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time.
Social Media vs Email Marketing
Now you’re probably thinking, wait a minute. What about social media?
In fact, we have been asked several times isn’t email marketing is kind of dead with social media taking over everything.
The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:
Yup, it’s an email address.
These companies know that emails are the most direct and reliable way of getting in touch with their customers.
Even if you sign up using your phone number, they will keep asking for your email address to help you find friends, password recovery options, and most importantly to send you targeted email messages.
What Experts are Saying About Building an Email List?
Don’t take just our word for it, listen to what all top marketing experts are saying about email marketing:
Out of all the channels I tested as a marketer, email continually outperforms most of them.
– Neil Patel – Crazy Egg and QuickSprout
Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort.
– Joe Pulizzi – Founder Content Marketing Institute
If you’re not building an email list, you’re making a HUGE mistake.
– Derek Halpern – Founder Social Triggers
Email is the most predictable driver of growth and sales in our business. I prefer email marketing over all other traffic channels.
– Syed Balkhi – Founder WPBeginner
Many expert marketers say their biggest mistake was not building an email list when they first started out.
With all the reasons above, we hope that you’re convinced that building an email list is important for all businesses.
Now you might be wondering, how do I build an email list?
To get the answers to let's join a call and talk details.
Thanks
Farhan