Why Your Dealership Needs Its Own Proprietary Recall Webpage

In today’s rapidly evolving automotive landscape, vehicle recalls are on the rise. New car dealers face an increasing challenge: how to effectively manage recall communications while protecting their customer base. Many dealerships rely on the OEM-supplied recall tool on their webpage, but this approach could actually be diverting customers away from your dealership.

Here’s why having your own proprietary recall website is essential for maintaining control and ensuring customers stay with your dealership for recall repairs:

1. Keep Customers on Your Site

When customers visit your webpage to check for recalls, they expect a seamless experience. However, if you’re using the OEM recall tool, your customers could be redirected to another dealership. This happens when the OEM tool identifies that the customer lives closer to another dealership, effectively sending your lead to a competitor.

With Recall Masters’ Recall Department Webpage (RDWP), the recall check technology is entirely embedded within your dealership’s website domain. This means that valuable traffic stays with you, and customers are not redirected elsewhere.

2. Capture Every Lead

Unlike the OEM tool, Recall Masters’ proprietary recall tool is the only opt-in lead capture system of its kind. When customers check for recalls, your dealership collects valuable information like name, VIN, email, and mobile phone. This allows you to engage with them not only for recall repairs but for future sales and service opportunities.

With these leads, you can create targeted campaigns for service, parts, and sales promotions, increasing your revenue and customer loyalty.

3. Increase Repair Orders (ROs) and Revenue

By keeping recall leads on your site, you can generate more repair orders (ROs) and provide essential recall services that only a franchise dealer can perform. This opens the door for upselling opportunities, such as additional maintenance, repairs, or even the purchase of a new vehicle.

4. Boost Customer Retention

A recall brings customers into your dealership, but what keeps them coming back is the experience they receive. With Recall Masters’ solution, you not only fix the issue but also establish trust and provide a personalized experience that fosters long-term customer retention.

5. Leverage the Power of Advanced Data

Recall Masters’ advanced database technology helps you go beyond your DMS and OEM data. With our system, we can identify 2nd, 3rd, and even 4th generation owners who are often unknown to the factory or not included in your records. By reaching out to these owners on your behalf, you can recapture lost business and attract new customers who might otherwise turn to the aftermarket.

6. A Rising Recall Market – Don’t Miss Out

With vehicle recalls at an all-time high, there’s a significant opportunity for dealerships to build a strong service department. Don’t let your competitors take advantage of the leads generated by your website. Ensuring your dealership has a recall department webpage puts you in control of your customers’ journey and positions you as the leader in your local market.

7. Compliant and Seamless Integration

Recall Masters’ system is fully compliant with TCPA (Telephone Consumer Protection Act) and offers a turnkey solution that requires minimal effort on your part. From lead capture to appointment scheduling and follow-up communications, you’re covered every step of the way.

8. Build Social and SEM Traffic

Use the Recall Department Webpage to promote a message of vehicle safety to followers and other boosted audiences. Not only is the message of safety position your dealership as a trusted member of your community, it also invites social sharing to reach a much larger audience with a viral message. You can also use the webpage in your pay-per-click (PPC) marketing budget, where the word “recalls” costs significantly less that “repairs”. With recalls, you won’t compete with aftermarket providers for recall traffic.

Take Control of Your Recall Traffic

Don’t lose valuable recall traffic to your competition. With Recall Masters’ proprietary recall webpage, you can ensure that all your leads stay on your site, driving more revenue and ensuring a seamless customer experience.

About the Author:

Sean Reyes oversees all marketing efforts at Recall Masters as Chief Marketing Officer. Sean also serves as the host of the FixedOps UX, a “minicast” that revolves around the fixed operations ecosystem and the tactics that build a better user experience for customers, dealership staff and other stakeholders. Sean’s experience spans more than 35 years of business development and strategic marketing experience, having developed go-to-market products and solutions for the automotive, healthcare, insurance, finance and technology industries to serve Fortune 1000 clients like American Express, Toshiba, Western Digital, Cox Communications, Novartis, Microsoft, IBM, Compaq, HP, National General Insurance, MyCustomer Data, DigniFi and several automotive affiliates and dealerships. Sean lives in Napa, CA with his wife Kathryn and spends his free time hiking, kayaking, playing guitar, going to concerts, rebuilding project cars and helping his kids embark on adulthood.