Why your digital content strategy must focus on authenticity

Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point.  Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality.  Here’s how Media Relations Agency accomplishes this delicate balancing act. 

We create strong, comprehensive digital content strategies 

• Algorithms. Media Relations Agency’s digital marketing professionals stay current on all the algorithms that impact our clients’ campaigns. From keywords and backlinks to SEO and page optimization, we will use industry standard tools and apply our significant knowledge to improve your ranking and visibility. 
• Authentic content. Your content shouldn’t give the appearance of being written solely to satisfy algorithm requirements. The result can be awkward blogs and posts that don’t sound genuine or aren’t particularly helpful. 

We take the opposite approach. Having unique, relevant content is extremely important to Google. More importantly, giving audiences high-value, original content encourages their trust in your brand.

Our Strategically Aimed Marketing process (SAM 6®) is thorough. We will start by creating content, in your brand’s voice, that consistently communicates your unique value proposition and value points. Our content will build your brand’s identity in the minds of your audience, and add to their knowledge base. We seamlessly weave in the individual platform’s algorithm requirements. These steps create powerful, hard-working blogs and social posts. 

We focus on the big picture

What’s the point of having a digital content strategy if it doesn’t do a good job of supporting your marketing goals? People prefer doing business with companies they believe are being authentic and transparent. 

All of your content should reinforce your core messaging. Solid writing that is consistently on brand and delivers valuable information will contribute to your overall marketing success.    

Media Relations Agency can collaborate with you to create a hard-working content strategy that delivers measurable results. The first step is to call us at 952-697-5269 or use this form to get started.