Why Your E-Commerce Business Needs a Mobile App?

Warning: Your e-commerce business is losing sales because you're ignoring mobile! 

With 86.6 percent of the Australian population using smartphones this year alone, getting your e-commerce into mobile is more crucial than ever. And to break it to you, mobile-accessible websites aren't enough. How about trying out mobile apps? 

If you want to stop throwing away sales and alienating customers, it's time to jump on the mobile bandwagon and create apps that truly represent your business goals. 

Click open, because we're about to reveal the shocking truth behind why your e-commerce business needs a mobile app to survive and thrive.

Shoppers prefer mobile apps for shopping

Having a mobile app for your e-commerce business is the closest access they'll have from your physical store, wherever they are. Today's shoppers crave the convenience of mobile apps. With a tap, they can instantly browse your products, pay securely, and get exactly what they want, all without any hassle. 

In fact, around 79% of mobile users have made purchases online using their mobile devices. That's the reason why most businesses already developed apps for their e-commerce stores. 

And so should your business. 

Increased sales and conversions

As more customers use your native app, your sales and conversions increase. Instead of long queues in your physical store, your customers will only need a few taps on your mobile app and their purchase is done. Customers satisfied, and sales and conversion guaranteed. 

Leverage the power of your mobile apps by adding helpful features like GPS, image and voice search, or even augmented reality. All these features can benefit your customers, enabling them to find their desired products and services easily within your mobile app. 

An efficient communication channel 

The best thing about mobile apps for your e-commerce business is they also serve as a communication channel between you and your customer. An e-commerce mobile app with live chat in place can answer customer enquiries and attend to their concerns. 

Similarly, your customers can also suggest additional features, products, and services your app can offer, which you can implement in your next update. 

With mobile apps, communication that benefits all is assured. 

Encourages personalisation

Personalisation is the standout marketing approach right now. With your ecommerce business mobile app, you can easily achieve this. 

Your mobile app can analyse user behaviour, recent purchases, browsing history, and even items added to their cart to offer personalised product and service recommendations. This increases your customers' trust in your business, as they feel you know what they need and your business can provide it to them. 

To make it work better, you can also add their preferred payment methods so if they ever complete a purchase, the process is as easy as it gets. 

Higher conversion rates

Thinking your current mobile-optimised website is enough to generate conversions? Think again, because mobile apps for your e-commerce business can do better than your conventional website!

With most of your customers using smartphones, a mobile-optimised website, despite being mobile-accessible, cannot provide all the features a complete mobile app has. 

Plus, with a mobile app, you take your customer deeper into their purchase journey, letting them browse more of your products until their carts are full for checkout. 

Lower shopping cart abandonment

Another issue with e-commerce business is the rising number of customer leaving their carts unattended. The issue is mostly due to the complicated checkout process, made worse by ads and security checks mobile websites do. But with mobile apps, all it takes is one click. 

With mobile apps, customers can save their payment details so they won't reenter it when they buy again. It will also remind them about items they've left in their carts. 

Fosters a strong customer base

Combine all these benefits above and your business's customer base is bound for growth. They'll even help spread the word about your e-commerce business and how your mobile app has eased their shopping worries. 

But don't settle yet. Watch out for necessary updates and always ask your customers for feedback. It makes your app more user-friendly and more engaging for them. 

Go mobile now! 

As we're already in a mobile-first world, a website simply isn't enough. Customers crave the speed, convenience, and personalization that a mobile app offers. By developing a mobile app, you can connect with new customers, boost conversions, and build brand loyalty.

Want to bring your business closer to your audience through mobile? With our top-notch expertise in mobile app development, Elephant in the Boardroom aims to provide your business with the best mobile technology to create exceptional and seamless user experiences on any device.

Contact our friendly team and request a quote today at www.elephantintheboardroom.com.au/mobile-app!