Why Your Networking Sucks (and How to Fix It Today)

Why Your Networking Sucks (and How to Fix It Today)

Networking Doesn’t Have to Be Awkward

Let’s be honest—most people hate networking. The thought of walking into a room full of strangers, trying to “sell yourself,” feels forced and unnatural. But here’s the truth: If you hate networking, you’re probably doing it wrong.

The key to successful networking isn’t about closing deals on the spot or collecting as many business cards as possible. It’s about building meaningful connections with intentionality, not desperation.

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The Wrong Way to Network

Most people enter networking events with the mindset of “sell, sell, sell.” It’s a recipe for frustration and missed opportunities. When your focus is on pushing your product, service, or agenda, you come across as transactional—and that’s a surefire way to turn people off.

True networking is the opposite. It’s about showing genuine curiosity, asking thoughtful questions, and focusing on how you can add value to someone else’s world. By doing so, you naturally attract connections who want to support and collaborate with you.


The Right Way to Network

Let’s shift the focus. The best networkers are intentional about their goals, yet open to the unexpected. They walk into a room with clarity: Who do I want to connect with? How can I help them?

Instead of pitching their services, they lead with thoughtful questions, such as:

  • “What’s your biggest challenge right now?”
  • “What are you working on that excites you?”
  • “How can I support what you’re doing?”

These types of questions open the door to meaningful conversations. They show that you’re genuinely interested in the other person—not just their wallet.


What Happens When You Get It Right

When you approach networking as a relationship-building opportunity, something magical happens. People start to trust you. They remember you for the right reasons. Over time, these relationships lead to collaborations, referrals, and yes, even sales. But the sales aren’t forced; they’re the natural outcome of a strong connection.


Step-by-Step Process for Better Networking

Set Clear Intentions Beforehand

Before you walk into any event (or even a virtual networking session), ask yourself:

  • What’s my goal for this interaction?
  • What type of people do I want to meet?

Having clear intentions keeps you focused and prevents you from wasting time on surface-level conversations.

Lead with Meaningful Questions

Forget the boring, “What do you do?” Instead, use open-ended prompts like:

  • “What are you passionate about right now?”
  • “How did you get started in your field?”

These questions create deeper, more engaging conversations.

Focus on Building Relationships

Shift your mindset from “What can I get from this person?” to “How can I add value to their world?” Trust builds over time, so prioritize long-term relationships over short-term transactions.

Follow Up Thoughtfully

After the event, don’t let those new connections go cold. Send a thoughtful follow-up message or email. Reference something you discussed to show that you were genuinely paying attention.


Key Takeaways

  • Stop selling. Networking is about connection, not closing deals.
  • Be intentional. Enter every conversation with clarity and purpose.
  • Add value first. The most successful networkers are those who lead with generosity and curiosity.

Networking isn’t a numbers game; it’s a strategy. Focus on building trust, nurturing relationships, and showing up with authenticity. When you do, you’ll not only transform your networking experience—you’ll transform your results.

Let’s connect and explore how Billionaires in Boxers can help you exceed your targets. Join us here: https://bib.show/

Ileke Airende

Web3 Marketer| Product Marketer| GTM for crypto native and non-crypto firms| Event Host | Project Manager

3w

Networking isn’t a game of numbers, it’s a game of strategy! Profound 🔥

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Rob Harrison

SALES COACH I help ordinary people become killer remote Sales Closers with my tried and tested Sales Coaching For Closers Course

3w

Networking gets such a bad rap, but you’ve nailed the perspective shift—it’s about connections, not transactions. Leading with curiosity makes the process so much more enjoyable and authentic. I’d love to know more about your 3-step process—it sounds like it could change how people approach networking entirely!

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Jasleen Arora

Account Manager @ Personal Branding Empire | Personal Branding Expert | Godfather Personal Branding Empire

3w

I've always seen networking as a daunting task—this perspective helps a ton

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Maru Díaz

Co-Fundadora de Bashari | Agencia de Marketing y Eventos | Te ayudo a elevar el reconocimiento de marca y a transformar tus eventos en experiencias inolvidables...

3w

Networking should definitely be more about quality than quantity of contacts

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Omri Sharir

Business Development Manager at BarAlgae

3w

I’ve always felt awkward in networking situations, but this reframes the whole experience. Thank you!

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