Wise Words 💡
Integrating an agency with your business should feel seamless from day one.
But we know mixing creatives from both can sometimes feel like too many cooks in the kitchen, making it hard to strike the balance of the relationship.
To help you nail it, here are three ways to foster a productive, long-term partnership that drives exceptional employer brand results going into 2025:
A strong partnership begins with a clear, strategic brief.
Share your full business challenge, not just the outcome you’re hoping for, right from the get go. This transparency establishes trust early on, allowing your agency to think creatively, explore unexpected solutions, and develop innovative, cross-channel campaigns.
Move beyond a ‘client vs. agency’ mindset by building shared processes and mutual understanding. Agencies thrive when they feel ingrained in your business and truly understand how you make decisions, manage stakeholders, and receive creative input.
From an agency perspective, agility is key.
Select a central team to oversee delivery and introduce the right specialists when needed. This collaborative approach creates space for smarter, more integrated work and ensures an efficient and cost-effective team.
Break down the silos and make sure your teams are talking to each other before the agency.
Ensure all the right stakeholders are engaged and contributing upfront, not along the way. Create a shared ambition and way of working, with an overall leader empowered to move the whole process forward.
By adopting these practices, your agency can become more than just a service provider — it can be a trusted creative partner that drives meaningful results and helps your brand stay ahead and meet its goals in 2025.
We’re thrilled to have won the Recruitment Marketing Awards trophy for the BBC Extend DE&I Campaign.
Designed to attract deaf, disabled, and neurodivergent talent, this purpose-led initiative was a true partnership with the BBC team. Spanning organic socials, paid media, and web, the campaign featured 15 BBC advocates across three key locations.
Over 12 months, the BBC also hosted 10 events — webinars, open days, and workshops — that fostered genuine connections with their communities.
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A massive thank you to the BBC for trusting us to help bring their bold and ambitious creative strategy to life 👏
McCain, a global leader in the food industry, needed over 30 manufacturing hires across their UK plants to chip away at rising demand. As their growth is powered by their people, Wiser's solution was to spotlight the people behind the potatoes - from engineering to maintenance.
We launched the "Makers" campaign—a series of authentic, emotive videos showcasing the real stories of McCain employees and their work-life balance. These stories resonated widely, highlighting McCain as a workplace where careers take root and flourish.
The results were anything but half-baked:
This partnership not only achieved McCain’s goals but also showcased their commitment to their people.
We know a picture says a thousand words, so to spare you the novel, here are a few snaps of our projects this year in cased you missed them on the feed 📸
Our data partner, Wisdom , wrapped up the year Spotify style. We’ve loved seeing their product going from strength to strength with new MD Rich Hurley 👨🏽💻 at the helm. When it comes to building a data-driven strategy for our clients, it's been a game changer.
They’ve got big plans for 2025, starting with a The RAD Awards sponsorship and a webinar co-hosted with Personnel Today on January 8th. If you’d like to be a part of the steering group, fill in the contact form on their website below.