Women's History Month Edition: LinkedIn levels the playing field for women

The month of March is celebrated as Women's History Month. The annual observance puts a spotlight on the significant contributions that women have made throughout history and in our contemporary society. The month also includes Equal Pay Day on March 7th. This observance raises awareness about the gender pay gap.

In the work world, women continue to face challenges with equal access to jobs, equitable pay, advancements, etc. Unlike in professional environments, women do not have to break figurative glass ceilings on LinkedIn. Women can gain just as much traction on the platform as men when they use it according to best practices.

Here are a few tips for women to keep in mind to stand out on LinkedIn:

1. Disrupt any imposter thoughts you have about your experience, skills and expertise. Don't dim your brilliance for anyone! When you own your brilliance, you can then boldly leverage LinkedIn to generate the results you desire.
2. Have a competitive mindset! This does not mean focuses on others who may be your 'competition,' but focusing on be your very best self on LinkedIn. When you are your best self on the platform, you have a winner's mindset. You are laser focused on outperforming yourself, not others. You don't dwell on the engagement that others generation. You set performance goals for yourself, master them and/or make adjustments as need and continue to level up.
3. Build your circle of support! Consistently grow your network with people who believe in you and individuals who inspire you. Having people to cheer you on helps to boost your confidence. Following the content of people who inspire you can push you to break on and off-line barriers.
4. Show up consistently! You are the CEO of your brand. That means showing up consistently with your LinkedIn content and making edits to your profile as needed. When you are MIA from the LinkedIn newsfeed, you are out of sight and out of mine. When you let this happen, you lose momentum and credibility. It is up to you to tell your story. A story that seamlessly flows without missing chapters.
5. Act like you belong on LinkedIn! You don't need anyone's permission to use LinkedIn. No one has to create a seat at the LinkedIn table for you. There is no glass (or concrete) ceiling to break. You have the power to command the attention and generation the results that you seek. Show off! Let the world know about your wins. Let the world know that you are the answer to the problem they are trying to solve.

The process of women gaining equity in the workplace is slow. But women can take action now to get the professional opportunities they deserve by effectively leveraging LinkedIn. Shine Online and flex your power!

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Clarene Mitchell is the Founder/CEO of TCM Communications. She changes the trajectory of lives and businesses through her results orientated LinkedIn one-on-one coaching, group training and event speaking. Clarene is also the author of 'Shine Online with LinkedIn.' In January 2021, LinkedIn recognized her 'Shine Online Bulletin' as a Top Pick for learning how to enhance your network and online visibility. She is also the creator and host of 'Imposter Syndrome Disrupted.' a LinkedIn Live show dedicated to empowering women entrepreneurs. The show is every 2nd & 4th Tuesday at Noon EST. Additionally, Clarene hosts her 'Shine Online Chat w/ Clarene' (LinkedIn Audio Event) series on Thursdays at 12 noon EST. During each event she discuss a LinkedIn topic and attendees are able to join her on stage to ask general LinkedIn questions.