Work smarter and harder.

As a startup founder, there is a strange dynamic that success brings. Success means that you are now adding resources but likely working even more hours. If your startup isn’t doing well, there isn’t much to do. For what I call “civilians”, these are people that you meet at dinner parties and find out that you are an entrepreneur and say “you are so lucky to be your own boss and set your own hours.” My response is usually something that sounds like, “yeah, I choose to work all the hours”. It turns out that sarcasm is under appreciated and according to my Instagram feed is the sign that I’m a genius. If anyone tells you to “work smarter, not harder” they are possibly in a large established corporation or in academic research.

How does the evolving role of the work change for a founder? Here is your ultimate playbook, that you will not follow. In fact, if my family reads this, they will probably tell me to take my own advice.

First let’s talk about the category of tasks at hand. The founders single job is to take the business and turn it into a great story that people can both easily understand and repeat to others. Then it’s about adapting the story to a myriad of audiences and get the message out. Whether it’s to investors, customers or potential employees…that’s the job.

Here is the playbook.

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