Working With Hispanic Clients
Jonathan Quiñónez
💫 Your Farmers Insurance Agent JQ 🚀 Protecting your lifestyle and growing your legacy with customized insurance and financial solutions.
Are you leaving money on the table by not working with Hispanic clients?
I am still surprised to hear an answer of “no” when I ask agents from different regions whether they work with Hispanic customers. I help clients from all walks of life and with many different backgrounds and ethnic groups, but at least half of my business is comprised of Hispanic clientele. This may be in part that I am the only Hispanic in a 30 mile radius. I am also a bi-lingual Hispanic-American. I can relate to many of my clients.
Contrary to popular belief, you don’t need to be Hispanic or speak Español to work with such clients. There are many Latinos who only speak English or who prefer to do business in English since it is the primary language of many first- or second-generation immigrants.
Hispanics are the largest minority in the United States. As of 2013, there are an estimated 54 million Hispanic people living in the U.S., according to the Census Bureau.
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PMO FP&A Analyst at PwC
7yWhat are your most common obstacles you face when working with Hispanic clients? Hispanics are the reason I got into the business I'm in, but I'm honestly not completely sure how to approach them.