Working up a SWOT

In this issue: This week, we're working up a SWOT... err, SWEAT by discussing SWOT analysis. Dig deep into your marketing plans to see if you're accounting for the good (and the bad) that might play a role.

Our Better Communication feature covers the recent David Letterman interview with Ukrainian President Volodymyr Zelenskyy. This interview highlights how a leader effectively communicates to the world in troubling times, delivering hope and humor equally.

There are also some changes in the air for digital marketers, including a delayed removal of cookie support in Chrome and ad-free tiers on top social media platforms.

Let's get started!

Dig Deep into Marketing Effectiveness with SWOT Analysis

TL;DR: Marketing moves fast; you have to move faster. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can help. In this guide, we explain how to do a great SWOT analysis, with real-life examples and best practices.

So What? A SWOT analysis is a deceptively simple approach that helps you quickly analyze where your business stands in the market, especially in regards to competitors.

In this article, we'll cover SWOT analysis in more detail, including:

• The components of a complete SWOT analysis
• Techniques you can use to undertake this analysis
• Best practices for planning a SWOT analysis
• Examples and case studies of what an analysis might look like.

Read the Guide to SWOT Analysis Best Practices >>

Great Communicators: Volodymyr Zelenskyy's Interview with David Letterman

TL;DR: In 2022, David Letterman traveled to war-torn Kyiv and sat for an interview with Ukrainian President Zelensky in Kyiv. Through a 45-minute talk on a live subway platform (!), Zelenskyy practices humor and compassion to articulate the importance of human resilience amidst adversity.

So What? Talking and presenting oneself as a leader is challenging in the best of times. Throughout this interview, Zelenskyy shows the vital skills of creating ethos, using humor, and making a human connection. It's what makes him an outstanding communicator, even in the seemingly darkest times.

Read the full article on Media Shower >>

Marketing Mixtape

He's his own man. Last week, we highlighted a story about Taylor Swift's influence on questionable condiments. This week, we follow up with a story on Travis Kelce. The current face on Experian advertisements was selected before the PR boom around his relationship with Swift, and the company stresses that they aren't changing course and that they were happy with him as a spokesperson before his new notoriety.

All things being equal, it's always good when seemingly good people get rewarded.

But they're so delicious! Last September, Google announced their plan to delay the rollout of browser updates that would phase out traditional web cookies. The controversial move was significant -- Chrome holds roughly 63% of the market, and such a massive change would impact marketing and development worldwide.

The move to push the new updates to 2024 follows those of competitors Firefox and Safari, who hold only a fraction of Chrome's exposure. While marketers might breathe a sigh of relief, it seems like this is only a temporary delay.

Digital advertising is looking for a comeback. There's been much ink spilled around the state of social media marketing. While it isn't going anywhere anytime, changes to Twitter, TikTok, and the Meta "verse" have made it harder for marketers to leverage the platforms effectively.

While there was a bounce back last year, there could be some worry around TikTok and Meta considering subscription services for ad-free customer experiences. This could significantly cut into overall audience exposure, which may or may not impact lead quality or audience engagement.

Tap Into Seventh Sense to Optimize Performance for Your Content Calendar

Doing the research for a good SWOT analysis might seem daunting... especially if you've never done such a thing before.

Where do I get started? What information is important, and what should I ignore? Are there any questions or ideas I'm missing?

Fortunately, we've already thought of that. Using AI tools like ChatGPT, we've put together a guide of copy-and-paste prompts to help you draft a SWOT analysis for your company in minutes.

Check out our SWOT analysis AI guide here.

And, when you're ready to reach these customers with great content, try the Media Shower platform.

Try Media Shower for free >>