Worldpanel's Top 10 Topics in April

Worldpanel by Kantar

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.

Published May 1, 2024

What were Worldpanel’s most popular topics in April? The recovery of the global snacks and non-alcoholic drinks market has grabbed our readers’ attention, but film buffs have also dug into the latest streaming trends around the world. Subscribe to our newsletter and share the latest news.

‘True’ growth in OOH snacks and drinks as inflation releases its grip

The total market for snacks and non-alcoholic drinks registers a growth rate of 11% across both in and Out-of-Home occasions in Q4 of 2023. Year-on-year OOH sales grew by 17%, outperforming in-home (7%); a dominating trend in all markets except for Spain, Portugal and Mexico.

Read the full Barometer and reach out to Worldpanel experts Núria Moreno and Javier Sanchez for more information.

FMCG and cost of living

British households save £1.3 billion on supermarket deals

Shoppers have increasingly turned to promotions this past year as retailers respond to consumers’ desire for value. Items bought on offer make up 29.3% of supermarket sales and helped save almost £46 per household in the last four week, Worldpanel's Head of Retail Fraser McKevitt reports.

Discover the latest Grocery Market Share figures

The contrasting FMCG habits of Latam’s Generation Z and Baby Boomers

Two groups are changing the face of consumption in Latam: Baby Boomers, who spend more time shopping for FMCG, and Millenials and Generation Z, who buy in larger quantities to save time, and prioritise the most basic items, especially in hygiene categories.

Read the article

Navigating tough times: Strategies for FMCG brands to thrive in Kenya

Kenya shoppers continue to purchase from home care category but cut consumption from the rest, with the food sector taking the bigger hit (-10%) followed by non-alcoholic beverages. Home care, on the other hand, has seen a rise of 5% in volume matching a 5% increase in spend.

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A steadfast performance: Asia ends 2023 with FMCG growth of 3.5%

West and South Asia emerged as the primary catalysts of the region’s growth, exhibiting double-digit increases in value sales, while other territories within Asia are steadily finding their footing. The beverages sector is currently the main driver of this growth, while personal care is recovering from its setback in 2022.

Read the full report

60% of Thai shoppers consume no-sugar carbonated soft drinks out of the home

Read the report

Entertainment and Technology

Prime Video subscribers in the UK rebel after ad ultimatum

19.9m British households have at least one paid video streaming service but with stark contrasts in strategy and subscriber response among major players. Prime Video & Amazon MGM Studios , for example, faced significant challenges when it rolled out an ad-supported tier, resulting in notable subscriber churn and dissatisfaction, while Apple TV+ has successfully held onto its leadership in new subscriptions.

Read the latest streaming trends in the UK

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‘Subscriptions stacking’ and ads are the path to growth in the US streaming market

With a penetration rate of 95%, US household growth is stagnating, but the average number of paid services accessed continues to rise, Worldpanel's data on the streaming market reveals. Apple TV+ and Peacock are the clear winners of this quarter regarding absolute growth in subscriber share. Prime Video, on the other hand, was the sole VoD service to have significant declines.