Worldpanel's Top 10 Topics in October
Worldpanel by Kantar
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.
What were our most read articles this month? The evolution of Foodservice consumption around the globe has stolen the spotlight in this newsletter edition. The latest streaming trends have also grabbed our readers' attention, together with the analysis on grocery price inflation in the UK and Spain.
Dining out goes back to pre-pandemic levels despite inflation
Worldpanel's new Foodservice report, Turning Tables: From dine-in to doorstep - Unlocking the Foodservice frontier reveals that the culinary world is coming back to life. Why, amid the pressures of inflation in most countries, are people still heading to restaurants, buying takeaway meals, and ordering home deliveries? And how has the mix of Foodservice channels changed? Find out now.
FMCG and cost of living
UK's grocery inflation cools again as shoppers seek value during sunny September
Lidl makes strides in Spain while Mercadona continues to lead
Lidl is the fastest-growing supermarket retail chain this year in Spain. Its growth was rooted in a strong first-quarter performance, during which it increased its market share at the expense of all its competitors. But Mercadona managed to increase its market share to 26.1%, a record-high for the Valencian chain.
Analysis predicts how FMCG in Mainland China will perform in the post-Covid era
New needs and habits influence categories’ path – with food and beverage growth set to slow, while household care will benefit from the trading-up trend.
New FMCG Monitor out! Vietnam's economy shows positive signs in Q3 but consumers are still wary
Consumer confidence in the Vietnamese economy has slightly improved in these past months but shoppers are still conscious about their spending habits. As a result, while price increases are stabilizing, there is a decline in volume growth, except in non-food sectors, presenting persisting challenges for the upcoming quarter.
Entertainment & Technology
Kantar study explores digital advertising’s role in building brand penetration
Optimising advertising spend has never been more important. As spend is increasingly shifted to digital channels, this raises tough questions for FMCG brands. In this analysis, Worldpanel expert Kerry Corke explores the effectiveness of digital advertising on Facebook and Instagram – alongside TV advertising.
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Streaming giants Netflix and Disney+ outperform, whilst Prime Video gears up for ads
Worldpanel’s latest Entertainment on Demand (EoD) data on the global video streaming market, reveals Disney+ ( The Walt Disney Company ), Paramount+ , Netflix , and Apple TV+ all achieved strong subscriber growth in Q3, while Prime Video & Amazon MGM Studios growth slows.
Discover the latest streaming trends and reach out to Dominic Sunnebo for more insights
19.8m British households have at least one paid video streaming service (SVoD) in their household, a 500k increase from last quarter. Netflix claimed the top 3 most enjoyed titles over the quarter: The Witcher, The Lincoln Lawyer, and Virgin River. Read more
Free-ad supported streaming (FAST) is the fastest-growing streaming tier in the US, with 47% of US households using a FAST service each week, while VoD services experiment with pricing strategies and content diversification, says Worldpanel's Hannah Avery . Learn more
With Netflix and Disney+ poised to continue password crack down; Netflix secures top 3 most viewed and top 3 most enjoyed titles, reports Tamsin Timpson . Viewers are increasingly subscribing to an Advertising-based Video on Demand (AVoD) service, now reaching over 1m households. Continue reading
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