Worldpanel's Top Topics in November
What were Worldpanel’s audience's most popular topics in November? We explored how the context behind consumer choices is reshaping the global consumption landscape in our latest Appetite for Growth report. We delved into health aspirations in Latin America with the newly launched #MindBodyPlanet report, and uncovered the pivotal role sports fans play in driving the global growth of video streaming services.
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Taste of tomorrow: Gen Z's plans for the future of food
What drives #GenZ to choose their meals and snacks? Over three years, Worldpanel by Kantar analysed millions of food and drink occasions across nine countries and three continents to uncover the answer. For Gen Z, sustainability is not just a buzzword; it’s a guiding principle. This generation values convenience, but they won’t compromise on ethics.
Connect with Javier Sanchez and discover how to capture the hearts, minds, and loyalty of this socially conscious group.
Read our latest report Appetite for Growth here
Decoding Wellness: Understanding health aspirations in Latin America
Latin Americans are clear about who is responsible for their health: themselves. So much so that 86% declare that their well-being is in their own hands. But far fewer are taking action. Our new report shows that only 58% say they proactively engage with their mental health, and even fewer (55%) invest efforts in physical health.
Britain's supermarket sales hit 2024 high as shoppers get ready for Christmas
Take-home sales at the grocers increased by 2.3% over the four weeks to 3 November 2024 to reach £11.6 billion, making this the biggest sales month of the year so far according to our latest data. The take-home sales rise coincided with a jump in the number of shopping trips made by households, hitting a four-year high at 480 million.
Read the full article here
Music, podcasts, and audiobooks drive yearly streaming growth
In 2023, Worldpanel's Entertainment on Demand highlighted YouTube's strong influence on music discovery, which remained consistently high across all demographics. This trend has translated into strong growth in 2024 for YouTube Music and YouTube Music Premium, solidifying their position as leaders in the evolving music streaming market.
Connect with Craig Armer for more insights.
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