🚨 X’s Grok AI Goes Public, LinkedIn’s New Slideshow Banners, Meta’s Marketing Talks Hub, YouTube’s Latest Features, & Google Core Update Complete!
Add People
Add People are one of the largest digital marketing agencies in the UK, specifically built to service SMEs.
Hello and welcome back to The Digital Dispatch!
I hope this edition finds you well as we dive into another week of exciting digital updates. 🎉
As we approach the end of the year and the start of 2025 (YIKES!), the digital landscape is poised for significant transformations.
According to Social Media Today's "26 Predictions for Social Media Marketing in 2025," two key trends are set to reshape our strategies:
What are your social media marketing predictions for 2025? Drop us a comment, we'd love to see what our readers think! 🤔
This Week's Stories at a Glance 👀👇
LinkedIn Adds Revolving Slideshow for Profile Banners
LinkedIn Premium Business users can now create a rotating slideshow for their profile banner, allowing up to five images to auto-scroll and showcase skills, projects, or services.
Why it Matters
This new feature provides a dynamic way to make a strong first impression, particularly for freelancers, business owners, or creative professionals looking to visually highlight their expertise and offerings.
How to Apply It
Premium users can access this feature by selecting “Create Slideshow” in the banner editing tools. Use up to five impactful images to showcase recent projects, services, or personal branding to attract more attention to your profile.
X Makes Grok AI Chatbot Available to All Users 🤖
X has now made its AI chatbot, Grok, available to all users, expanding beyond Premium subscribers.
Grok allows users to ask questions, generate images with X’s Aurora AI, analyse posts for context, and even produce “unhinged” or sassy responses in its unique fun mode.
Why it Matters
This move highlights the growing trend of generative AI integration into social media platforms.
While Grok can streamline content analysis and creation, questions remain around whether AI tools like this align with the purpose of social media – facilitating authentic human connection.
How to Apply It
For businesses still using X as part of their marketing strategy, Grok could help quickly analyse trending topics, draft post ideas, or streamline content creation workflows.
However, ensure AI outputs align with your brand voice, as AI should assist, not replace, genuine, human-led engagement.
As you can see from the image generated by Grok, and as with all AI-generated content, the information may be misleading or inaccurate.
Always approach it with caution and double-check its accuracy.
Meta Launches 'Performance Talks' Hub to Share Marketing Insights 🧐
Meta has introduced its Performance Talks hub, a new platform featuring video interviews with brand and marketing leaders sharing insights, strategies, and success stories for maximising Facebook and Instagram tools.
Why it Matters
With tips on Advantage+ ads, Reels strategies, and audience growth, this resource is perfect for marketers looking to fine-tune their Meta campaigns and stay competitive as we head into 2025.
How to Apply It
Explore the Performance Talks hub to discover actionable advice from industry professionals.
The short, region-specific videos offer practical takeaways on ad automation, audience engagement, and more, helping you boost your Facebook and Instagram performance.
YouTube Updates BrandConnect, Community Posts, and Shorts
YouTube has rolled out updates to its Shorts, Community Posts, and BrandConnect features.
Key highlights include reclassifying all new videos under three minutes as Shorts, enhanced quiz and text style options for Community Posts, and streamlined access to BrandConnect opportunities for creator monetisation.
Why it Matters
With Shorts driving over 70 billion daily views, the new reclassification increases exposure potential for short-form content.
Community Post updates add more interactivity and AI tools, enhancing fan engagement, while the easier access to BrandConnect in YouTube Studio simplifies brand partnerships for creators.
How to Apply It
Brand Partnerships: Eligible creators can now explore the BrandConnect tab in YouTube Studio for monetisation opportunities.
Google Completes November 2024 Core Update
Google’s November 2024 core update, launched on 11th November, has officially completed its rollout on 5th December, spanning 24 days.
This update focuses on improving search results by prioritising helpful, people-first content over pages created purely to rank well on search engines.
Why it Matters
If your site experienced significant ranking shifts during this period, it’s likely tied to this update.
While Google hasn’t provided new recovery actions, it reinforces that quality content remains critical for search success.
How to Apply It
That's All Folks!
We hope these updates help fuel your digital marketing strategies and keep you ahead of the game! 🚀✨
Have questions, feedback, or a story you'd like us to explore? We’d love to hear from you – after all, The Dispatch is here to help you navigate the ever-changing digital landscape. 💬
Until next week, keep experimenting, keep engaging, and most importantly – keep creating! 🎯
See you soon! 👋
Who are we? 🙋
We’re Add People – a group of down-to-earth digital marketing experts specialising in budget-friendly campaigns that help small to medium-sized businesses grow.
From Plumbers to Dance Schools, we’ve helped all kinds of SMEs tap into digital marketing.
If you would like help with your digital marketing, then contact us here.