Are you accidentally using corporate language to bore people to death?

You’ve received those emails, just like I have. “We appreciate your business.” “Thank you for shopping with us.” “Your concern is important to us.”

Bleh… You don’t believe ’em, I don’t believe ’em. Nobody believes it. And even if it’s a small company, with someone who really does care on the other end, we still don’t believe it.

Stop using language like that. Just stop.

There are so many emails that your business probably sends out on a regular basis. We recently did a webinar, and to set it up, we needed an email that went out automatically after someone registered, and an email that is set to go out after the webinar is done and the recording is posted.

We also have emails that go out automatically after someone buys. There’s all kinds of places that your business, as it develops, will have automated responses showing up for your clients.

It doesn’t take a lot of effort, but it does take some heart.

Those numb, sterile corporate phrases are in such constant use, even in our conversations, that they roll off our fingers into our writing without any thought at all.

Bring some heart to your language.

This is a relatively small task, but I really want you to do it.

1. Find an email that your business sends out automatically. Maybe the email that goes out automatically after they subscribe to your newsletter, or after they purchase.

2. Write the email the way you might have normally, before you read this little thing I’ve written.

“Thank you so much for subscribing. I really appreciate having space in your inbox.”

3. Take in the essence of what you’re trying to say, then take a breath. Relax. Drop into your heart. Think about someone you really care about, that you’re close to. Someone you don’t have to be careful with at all.

How would you say it to them?

“Whoa! Thank you!!! You subscribed, and I’m jazzed! I can’t wait to get you the help, and to start things off, here’s a short video that will hopefully really lift your heart.”

Why is this important?

Oh, so many reasons why! For one, it’s just more believable. If you are truly expressing yourself as you would to someone you don’t have to be careful with, then it just sounds real. Like you’re actually saying it, because you are.

It’s also important because let’s just flush the sterile, corporate language that distances us. That tells us to be careful, to guard our hearts, to not make real connections with each other. That we can’t be personal, we can’t express ourselves, or people will run away.

Another reason is that folks who aren’t going to connect with you will be scared off quickly! Which is actually a good thing. You don’t want to waste their time, or to have them waste yours. Better that they get to know who you are sooner, and step aside.

People who, however, are going to really love who you are really are, will step in more quickly. They’ll connect more authentically, and be willing to trust you more.

All that because of an automated email? No, not quite. But it starts the process, it lets folks know that you are really here. It’s something for them to tune into, instead of tune out and forget.

Be less careful. Stop using corporate language. Let people see who you are. Please.

With love,

Mark Silver, M.Div. Heart of Business, Inc. Every act of business can be an act of love. www.heartofbusiness.com

P.S. Humility is a powerful spiritual quality, and yet an unhealthy humility keeps many business owners from writing or speaking powerfully about their work.

Is this you or someone you care about? We invite you to watch this free and surprisingly short prerecorded webinar, “The subtle, spiritual art of bragging about your business.” Mark teaches an approach that remains humble and yet gives you access to a power and confidence in speaking about your business… without hype.

Sign up and the link to the recording will be emailed to you for you to watch at your convenience.