You Have to Pitch Your Story Like You Mean It!

You Have to Pitch Your Story Like You Mean It!

If you’re an expert or an entrepreneur or otherwise have something to share with the world, then there are two ways that you can get your message out to the masses—and one of them is WAY more effective than the other! The first way is just to send your information to media outlets on a whim, without being prepared or knowing what they are looking for in story pitches. This approach will get you ignored 99% of the time. If you really want your story to be heard, you need to learn how to pitch your story like you mean it!


How Does This Benefit Them?

Sure, media outlets are always looking for experts, but that doesn't mean they're going to be interested in you. So how do you catch their attention? Focus on what you can do for them and how your expertise is going to make their lives easier or better.


How Does This Benefit Me?

The key to writing a strong subject line is to answer one simple question: how does it benefit me? So instead of pitching your story with weak or vague phrases like Interview or Article, you want to consider what it means for YOU. The most successful pitches are always specific, because no matter how well-known you are, reporters will still need something more than your name recognition.


Be Personal And Polite

If you’re going to send a pitch, make sure you include a call-to-action at the end. In an email pitch, your call-to-action should read something like: I’d love to learn more about XYZ, and I have some great ideas for my segment on ABC Network's news program.


Always Include a Call to Action

I’ve covered all of these points in greater detail, but one thing that every pitch email needs is a call to action. The purpose of your message isn’t just to let your contact know you exist; it’s also (ultimately) for them to put their own reputation on the line by recommending you. So, make sure they know what they need to do next.

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