You are the sum of the people you most associate with.
If you are a builder, have leads, and the sales are just not landing, it has nothing to do with your solution and everything to do with your messaging.
People buy your messaging rather than your features and benefits.
I want to share something with you that most business coaches will not tell you, but I want you to know because it makes a big difference in how you show up. Here it goes...
Your contracting business will change overnight when you understand the difference between intrinsic and perceived value.
Read that again.
Intrinsic Value: This is experienced after the project is complete
Perceived Value: You must “sell" the transformation. This is what the prospect gets BEFORE they make the purchase.
So many builders fall into the trap of selling their experience, processes, safety, cleanliness, and build-team size.
Your prospect does not care about any of that. They want to know that you can get them to their destination as soon as possible.
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Sell the transformation, and your business will change overnight.
BTW, my “Construction Business Success Formula” coaching group may be what you have been looking for, and a new group is forming now.
These are the types of topics we discuss and resolve to help you build the success you are looking for in your business.
Your business will transform once you associate with like-minded builders.
It is for builders and subcontractors (separate groups), business owners who want a business that runs with less daily hassle, makes them good money, and allows them the freedom to enjoy their lives and work.
The Construction Business Success Formula is not a "Lead gen or get rich overnight" coaching program. It's a construction business foundation system that has taken me over 30 years to master. This is literally my genius zone.
I recorded a 10-minute video that explains what it is. Check out the CBSF video link on my profile.
DM me now, the next group is forming, and space is limited.
Make 2025 YOUR year of receiving.
Managing Partner at ATD Homes
2moExpand your mind and you expand your life.
Helping contractors with high-risk contracts | Posts and articles about the process.
2moYou nailed it. Being a construction entrepreneur doesn't mean going it alone. The value of a supportive peer group can’t be overstated, especially when facing the industry's challenges.
I help mid-sized builders Improve Business Operations. Good operations are key, but upgrading and implementing new strategies takes time and experience.
2moYou don't have to go it alone.