You'll Never Close 50% of your prospects if you keep doing this...

How are you getting buyers to say 'yes' to you?

Let me guess - by trying to convince them of what could happen if they buy - yes?

So you're pitching the ROI - all the upsides of taking action - yes?

How's that going?

That's right - most of them don't believe you do they?

It's not that they think you're lying, they just don't feel enough certainty that it's worth the risk of spending X money and Y time to get Z (maybe?)

And you're not alone - this is where 90% of 'sellers' focus all their energy and effort, above the surface making promises of likely results

But today's buyers hear the same from everybody trying to sell them anything everyday and they've become immune to it!

They simply don't believe what you say...

BUT they will never doubt what they conclude!

So flip your 'persuasion' energy and go below the surface (where none of your competitors go!)

Instead of telling them "what might happen if you do?" ask them "what WILL happen if you don't?"...

Get them to tell you what the COI is - the C.ost O.f I.naction (and the C.onsequences O.f I.naction) - because it's easy to answer - they'll keep getting exactly what they're getting now - at best! because 9/10 problems only ever get worse if they're ignored...

This 1 question "What Happens If You Don't?" replaces all your arguments, convincing, pushing, persuading, scarcity & urgency tactics, social proof showcases, value stacks, bonuses and guarantees...

because the definite continuity of the exact, known amount of money and time they're losing every day right now (plus all the stress of it!) means more to them than the hypothetical value of your 'Irresistible Offer'

I call this the 'Inception Iceberg' - because it's just 1 little question that unlocks all of the hidden value needed to get them to 'Buy' 100% as their own idea!

And that's what I call 'Inception Selling - Power Of Idea'

Powerful isn't it?

It's the key to getting 1 in 2 of your prospects buying from you - and what's your current conversion rate? 1 in what?

Ready to find out what this sounds like coming from you? with your ideal clients, with your personality and for your products/services/prices/offers?

DM me for the smartest sales coaching on LinkedIn - Live on Video daily from Bali (paygo - no contracts - Only £125 per hour including 30 days whatsapp implementation support plus your own personalised audio & printable playbook)

After all, what will happen if you don't?

Paul

UK No1 Sales Coach