Your 2024 Campaign Guide to Valentine's Weekend

Cupid may have dodged your marketing calendar, but it's time to get creative with Valentine's Day weekend approaching. While Valentine's Day weekend traditionally focuses on romantic love, it's time to celebrate all forms of connection in 2024.

While roses remain popular, love is blooming differently in 2024: Google Trends Trends unveils a surprising rise in pizza and Lego flowers as date-night favorites. Embrace the unexpected! Craft campaigns that cater to these unique preferences and spark conversation and engagement.

Platform Insights, Year-Round Impact:

• YouTube: Strike Social data shows early February ad spend soars, so be quick! Rising CTRs indicate growing excitement. Be the first to capture attention and set the romantic tone.

• Facebook: This platform offers consistent CTRs with weekend peaks. Foster a community of lovebirds, not just one-day romantics, with a strategic February-long approach.

• TikTok: CPCs are high, but CTRs are lower than Facebook. Embrace creativity and fleeting trends to reach the young and young-at-heart. Aim for viral, shareable content.

Remember, Valentine's Day is not a one-day affair. Use these insights to create campaigns that resonate throughout the year, building lasting connections with your audience. Whether celebrating self-love, friendship, or romantic partnerships, focus on creating shared experiences and emotional connections.

Download our free guide "ROIs and Roses, 2024 Valentine's Day Social Media Advertising Trends" for platform-specific keyword strategies to maximize your impact on YouTube, Facebook, and TikTok.

Related article: Q1 YouTube 2023 CPV Benchmark Report