Your AI visibility before reading this newsletter: 😶🌫️ After: 🤩
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Google’s AI Overviews and platforms like ChatGPT are incredibly convenient for searchers looking for quick answers, but not so much for brands whose rankings are being overshadowed by AI. In this edition of Revenue Weekly, we’re helping you boost your online visibility for AI:
Play around with different AI models to better understand how they formulate answers. This way, you can optimize your content accordingly. Explore today’s top AI models for free with TeamAI, a collaborative platform home to AI models, like OpenAI, Anthropic, MetaAI, and more!
Trying to figure out how you can appear in AI search results? Watch this video to learn the basics of generative engine optimization (GEO) and how you can help your business appear in these results!
Fighting AI in search results may feel like a pain, but it’s not impossible, and there are ways to come out on top and continue boosting your brand’s visibility! Here’s our two cents:
🔍 Tips to boost visibility in AI search results
Take back control of SERPs with these tips for boosting your site’s visibility in AI search results:
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🕵️♂️ 1. Answer search intent
AI Overviews in search results are convenient because they give users the information they seek quickly and succinctly. Do the same in your content by answering user search intent immediately — give clear answers to make your page a one-stop shop for information.
In doing so, you improve your chances of showing up (or even being directly quoted) in AI summaries.
🗝️ 2. Target conversational keywords
Long-tail keywords are an underrated asset in your AI optimization efforts because they mimic conversational cadences. More importantly, they imitate longer search queries that spawn AI-generated summaries. By targeting conversational keywords, you can increase your visibility in AI search results by matching how generative AI models word their overviews.
👨💻 3. Remember SEO best practices
Search engines like Google and Bing use traditional search engine ranking factors when generating AI summaries. So, kill two birds with one stone by continuing to optimize for SEO to improve your visibility on search engines and AI-generated summaries. Focus on:
🤖 Tips to boost visibility in ChatGPT, Meta AI, and more
Now, let’s dig into some specifics. Check out these tips on how to get your site featured on platforms like ChatGPT and Meta AI:
🗣️ 1. Build your brand
AI models want to highlight information from trusted, authoritative sources. Generating reviews, guest posting on third-party sites, and improving your social media presence — all of these strategies are great ways to build a significant digital presence outside of your website. In doing so, you’ll improve your chances of getting seen by AI models scanning the web for information.
👷♀️ 2. Improve your site structure
If your site is hard to navigate, users get frustrated and leave. The same goes for AI models crawling the Internet. Keep your site structure simple and user-friendly to ensure LLMs like Perplexity and Claude can crawl it and use your content in their answers to user queries. Improve things like page navigation, link profiling, and good web design to stand out and boost your AI visibility.
✍️ 3. Create relevant, specific content
Be (and we can’t stress this enough) specific! Platforms like ChatGPT and Meta AI want to showcase information that clearly answers questions.
LLMs don’t like dealing with generic, broad content, because while they can be informative, these kinds of content don’t answer questions quickly. Cite specific facts, case studies, examples, and more to better your chances of showing up in AI answers.