Is Your Business or Business You work in an ELF Business?
Bill Murphy
CIO & Business IT Leader Community Builder| CIO Innovation and Leadership Mastermind | Securing the Lives of a Billion People through Co-Managed Security and Infrastructure
How To Turn A Frustrating Business Into An Easy, Lucrative & Fun Business |
Those of you who are high performance and ambitious CIOs and Business IT Leaders will love this interview in which Tommy interviews Joe Polish. Joe is one of the most connected people on the planet and an amazing soul.
You will also love this if as a CIO or Business IT Leader you struggle with understanding sales and marketing. (which is most of you)
I list key quotes, sayings, metaphors, aphorisms, learning points, books mentioned and lastly CIO take-aways from this interview. Enjoy!
Quotes:
"The world advances on the backs of its neurotics."
"Be nice to the people you meet on the way up. They're the same people you're going to meet on the way down."
"People don't buy from you because they understand what you do. People buy from you because they feel understood."
"The problem is not the problem. The problem is how you think about the problem."
"In order to get through an impossible situation, you don't need the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do."
Sayings:
"Readers are leaders."
"Silent battles are the hardest battles to fight." (in reference to addictions but can be extrapolated to any battle you are struggling with)
"We're sick as our secrets." (same)
"The skills that get you out of Egypt are not the same skills that get you into the promised land." – Refence quote from @dan sullivan
Metaphors:
"Shamu the whale" (referring to Richard Branson's fame and marketability)
"The treadmill of shit never goes away." (referring to ongoing challenges in life, stop expecting that it will get better)
Aphorisms:
"Lasting happiness does not come from consuming values of other people. It comes from developing your own and living them in life."
"If you want something from somebody, make sure your give is equal to or greater than you want."
"You build a great reputation not by talking about what you're going to do but by actually doing it."
Learning Points:
Focus on developing long-term relationships, not one-time transactions.
Educate potential customers (internal and external) rather than sell to them. Create valuable free content. – Educate people
Recommended by LinkedIn
Persistence is key but be willing to pivot if something isn't working.
Surround yourself with people who make business easy, lucrative and fun. (ELF)
Take time for reflection and rejuvenation so you can have breakthroughs.
Make your marketing (internal and external) speak to "what's in it for them", not just features.
Subtraction (removing unhelpful things) can multiply results as much as adding more.
Books mentioned:
Influence by Robert Cialdini
How to Get Rich by Felix Dennis
The Book of Survival by Anthony Greenbank
Winning Through Intimidation by Robert Ringer
Fierce Conversations
The E-Myth by Michael Gerber
The Richest Man in Babylon
Ultimate Sales Machine by Chet Holmes
What's In It For Them by Joe Polish
Driven by Dr. Doug Brackman
Body for Life by Bill Phillips
Thrive by Arianna Huffington
CIO – Business IT Leader take-aways:
Focus on the big picture vision and strategy rather than getting bogged down in technical details. Be the "chessboard", not necessarily the "chess pieces". – Thought Bomb!
Hire people who are smarter than you in their domain so you can delegate effectively. One good hire can save thousands of hours. See the book – “Who Not How” for more on this.
Regularly audit what's working and what's not. Be willing to drop projects or relationships that aren't excelling. To 10X something you must let go of stuff.
Innovation often comes from taking time for reflection and removing yourself from day-to-day operations. Audit your day. What is your role.
Communicate the value of technology in terms of solving customers' problems and addressing their needs ("what's in it for them").
Subtracting legacy systems and technical debt can boost agility as much as adding new capabilities.
Surround yourself with a team that makes work easy, lucrative and fun. (ELF) Easy, Lucrative and Fun. Inside and Outside your business.
Develop trusted relationships with internal/external partners for greater collaboration.
Global IT Business Executive | Digital Transformation | Strategic Planning | Business Process Transformation | Product Management
1yBill, Thank you for sharing ..
Founder, Genius Network and Piranha Marketing, Co-founder of 10XTalk and I Love Marketing.
1yGlad you enjoyed it Bill!