Is your company struggling to attract top talent due to weak employer branding?

Looking to Boost Employer Branding? Accenture’s Success Story

Learn how Accenture improved their employer brand to attract high-quality applicants.

Accenture wanted to improve their employer branding to attract better quality candidates and enhance their overall reputation.

To achieve this, Accenture showcased employee testimonials and company culture videos to provide a transparent and engaging view of their work environment.

📌Employee Testimonials: Accenture highlighted authentic employee stories and experiences, showcasing their company culture and values.

📌Culture Videos: They produced and shared videos that gave insights into the day-to-day life at Accenture, emphasizing their commitment to diversity, innovation, and employee growth.

📌Social Media Campaigns: Accenture leveraged social media platforms to spread these testimonials and videos, reaching a wider audience and engaging potential candidates.

Benefits:

📌Increased Quality of Applicants: The enhanced employer branding led to a 30% increase in the quality of applicants, attracting candidates who resonated with Accenture’s values.

📌Improved Brand Reputation: Accenture’s reputation as a desirable employer improved, making it easier to attract and retain top talent.

📌Employee Engagement: Highlighting employee stories boosted internal morale and engagement, as employees felt recognized and valued.

Accenture’s success in boosting employer branding highlights the power of authentic storytelling and transparent communication. Companies looking to improve their employer brand can benefit from similar strategies.

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