Your December EAB Briefing Monthly Round-Up: EAB Wrapped
Greetings!
2024 has been an eye-opening year in the world of higher ed. Whether it was AI, student readiness, or recruitment tips, leaders, students, and faculty alike had many topics at the top of their minds. In our last edition of 2024, we’re looking back at the top blogs, insights, and partner stories that resonated with you over this past year!
Top Podcast: Can Hyper-Personalization Work in University Recruiting?
In September, EAB’s Michael Koppenheffer and Pam Kiecker Royall discussed personalized messaging in episode 209 of Office Hours with EAB. According to survey results, most prospective college students want colleges to send them messages that incorporate what they know about their interests, as this makes them feel the university values them as individuals. Listen to what our two experts have to say in terms of what’s possible and advisable in creating bespoke recruiting packets for thousands of students.
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Top Insight Paper: A Guide to the Direct-Admission Landscape
There has been a rapid increase of direct-admission programs nationally in recent months— in fact, the number of institutions signing on for the largest non-state initiatives grew by 85% between 2023 and 2024. As a result, has presented enrollment leaders with a number of urgent questions. In order to better understand this trend, use the following insight paper to explore the different types of direct admission, what it means for recruitment marketing, and which approach is best for your institution.
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Top Blog: How to navigate ‘The Great Opt-Out’ in higher ed
It’s no secret that higher education is undergoing a transformative shift, with a growing number of students forgoing college entirely. For several years, the national conversation has centered around college being unattainable, with affordability often cited as the primary reason. However, we’ve learned that there are other motivators steering students away from academia. Take a look now at the factors driving prospective students away—and eleven resources you can use to get them engaged and excited for a college journey.
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Recommended by LinkedIn
Top Partner Story: How EAB Helped One University Save Millions Without Cutting Programs or Full-Time, Filled Faculty Lines
The following case study focuses on a large, public university where leadership was tasked with finding $3.2 million in academic cost savings within the calendar year. The provost was committed to do so strategically: any cost savings had to be carefully considered and aligned with the mission of the institution. Follow the steps the institution took to meet and exceed their goal, including finding an additional $1.8M to use for reinvestment.
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Top Infographic: The AI-Powered Student Success Journey
As student needs evolve and institutions tackle operational challenges, AI offers instrumental tools to streamline processes, personalize support, and improve outcomes. In addition, emerging tools create new opportunities for student success leaders and staff to improve student outcomes across the institution. Download this infographic to discover how AI can help transform the college journey for learners.
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Thanks for reading, and we’ll see you in 2025!
Until next time,
The EAB Briefing Team
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Empowerment Coach @ Growth Partners USA | Coaching Fundamentals Certificate
1wThis article underscores the profound importance of ensuring that prospective students need to feel seen. It highlights how personalized communication can foster deeper connections and positively impact engagement.