YOUR PERSONAL INTANGIBLE ASSETS

Your voice, mindset, attitude, the way you look at things, your equanimity, age, physical condition, smile, and ambition - these are all intangible assets you carry. You can leverage them to achieve your goals.

When someone really believes in themselves, they're essentially putting these intangible assets to work.

Someone who appears "unstoppable" or like a "rockstar" has transformed these personal intangible assets into a powerhouse that constantly generates charisma, ideas, and action.

Intangible personal assets are like gold - many people stand on them but few truly value them. If you can identify yours and aim them towards the strategic goals you want to conquer, you shift into a high-performance mode in your professional life.

Many think being "pro" means being prepared, equating it with studying, getting certifications, punctuality, delivering reports, and following instructions. This approach, like the good boy scout’s, can leave you frustrated. Yes, there's progress, but it's often slow, frustrating, and thankless.

Being pro is about understanding the deeper game everyone carries. This idea of personal intangible assets is a big part of it. What makes someone appealing? Why do they get attention while I don't? How do they naturally radiate authority in meetings? Focus on these questions, not the superficial issues everyone else fusses over.

In this photo, I'm holding maybe my second or third beer at the local mardi grass. Back then, I didn't believe in myself. I wasted time and the few tangible resources I had. When you're stuck in socioeconomic frustration, you accept the status quo, so you continue doing what you see others doing. When I tell you in my articles that you don't need alcohol to have fun, depending on your background, you might agree or think it's ridiculous. But the truth is, not everyone lives that way.

In this second pic, I'm casually talking with university students in a beautiful hacienda in Oaxaca. One of my biggest battles has been creating my own job, focused on pushing people towards high performance. In these meetings, I encourage attendees to be ambitious, believe in themselves, and use their advantages. Not everyone gets it. Some are offended, others like it but don't fully embrace it, letting their environment pull them back to their old ways. Believing in yourself means fighting against all opposition.

Be aware of everything in your favor. Sure, you have obstacles, but even these can be turned to your advantage. I've failed in several ventures. Each failure hurt because I tied my self-worth to my business success. But a failed business doesn't mean a failed person. Now, I use those experiences to improve what I do and teach others about professional growth and entrepreneurship.

Here are other personal intangible assets you might use:

· You uplift those around you.

· You can focus for hours when you're determined.

· You're great at organizing popular parties.

· You quickly adapt to plan changes.

· You explain things with calmness and clarity.

· You're comfortable in various socioeconomic and cultural settings.

These are just a few examples. Pay attention to these assets and make the most of them.

My habit of writing here every day started when I was six and got my first computer. I've never been normal. But my mistake was not valuing this skill. For decades, I didn't realize I was sitting on a goldmine with my ease and enthusiasm for writing and public speaking. When I finally recognized this asset, I began to discover others, like leading complex projects and managing stress.

I'm sharing this not just to motivate you. I'm a salesman, always on duty. I want you to discover and exploit your intangible assets because they will bring significant benefits, just like they did for me. And as you reach new heights, return as my coaching client, attend my premium courses, and hire my consultancy. It's a win-win. If my free advice helps you, imagine what we can achieve together.

Don't just listen to those close to you. They care, but they may not fully see your potential. My friends and family couldn't foresee the great things that happened to me because we often take those close to us for granted. You need to seek environments and relationships that recognize the value of your intangible assets. That's why I share my ideas openly online - sharing only with a close circle wouldn't have given me the global impact I've achieved.

I care about you, reader.

Believe in yourself.

Be ambitious, visionary, balanced, and determined.

Adopt a world-class mindset and execution.

Be bold.

And do it now.

—A.