Your Weekly Social Download 📲

What's New This Week?

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: 

– Allowing all creators to offer subscriptions 

– Bringing its Creativity Program out of beta 

– Upgrading its Creator Academy 

Instagram introduces new DM features: 

–Message editing within 15 minutes 

– Pinning up to three chats 

– Option enabling or turning off Read Receipts

TikTok partners with the Academy of Motion Picture Arts and Sciences and Disney for the 96th Oscars awards activations, which will include both IRL and in-app activations for the event. 

X app introduces voice and video calls, raising privacy concerns over IP addresses. 

Hootsuite offers an updated 2024 social image sizing guide to help your social media presence look professional, and your content stand out in busy social feeds.  

Meta discontinues payments to Australian publishers for news content, shifting its focus to prioritised services. 

What's Creating Impact In The Feed?

In the ever-evolving landscape of digital marketing, brands are constantly seeking innovative ways to connect with their audience. One such strategy that has gained traction in recent years is outbound community management. But what exactly is it, and how does it fit into a brand's overall social media strategy?   

Outbound community management involves brands actively engaging with their audience by commenting on viral content across social media platforms. It's about showing up where your audience is already engaging and adding value to their experience through thoughtful and relevant comments. While initially seen as an ad hoc approach, outbound community management has now become a strategic initiative for many brands. 

Take Duolingo as an example. It's not uncommon to see the Duolingo account replying to average users or other brand accounts in the comments of unrelated viral trend videos on TikTok. This proactive engagement not only keeps up engagement but also reinforces brand recognition. 

Another example is Oatly, which has dedicated employees specifically tasked with developing and implementing outbound commenting strategies. Oatly recognises the importance of engaging with its audience outside of its owned channels, and understands the potential impact of such interactions on brand visibility and community building. 

In conclusion, outbound community management represents a unique opportunity for brands to connect with their audience in a more organic and authentic way. By actively engaging with viral content and niche communities, brands can increase their visibility, build meaningful relationships, and ultimately drive brand loyalty. 

How To Turn It Up!

Crafting the perfect caption for your social media post is an art form in itself! Captivating your audience with the right words can make all the difference . . . drawing them in and keeping them coming back for more!     But how do you reel them in? Here’s what you need to bear in mind when crafting a great social media caption.   

Inject personality: Nobody wants to engage with a bland brand or a robotic individual. Let your unique TOV shine through and connect with your audience on a personal level. 

Clear and concise: Your caption should convey the message you want to tell; you need to ensure that your audience understands the purpose of your post. Get straight to the point. 

Know your audience: Understanding their likes, dislikes, and interests is crucial for tailoring your message to resonate with them. Show some vulnerability and authenticity. 

Creativity: Stand out with unique and creative language. Don’t be afraid to use humour or storytelling techniques to draw your audience in and leave a lasting impression. 

Call to action! Guide your audience on what to do next, whether it's liking, commenting, sharing, or checking out your website. Always leave them with a little nudge in the right direction.