"You're Crazy..."
Derek Kaye
Fix The Leak: Your Broken Prospecting System is Keeping You Stuck – Let's Fix It | Strategic Coach to Purpose-Driven Coaches & Consultants | Marketing Strategist | Networker | Community Builder.
A few years ago, that was probably the most common thing I told coaches and consultants when I first spoke with them on the phone.
In fact, out of the hundreds of service providers I've spoken with over the years, there are only a few to whom I haven't said this..
.. or something similar, at least!
And what, exactly, was I referring to?
What were they doing that was so heinous and reprehensible that a perfect stranger would call them out like this?
It was their pricing, of course!
You see, business consultants - and coaches, especially - are in the game of helping people!
And as such, they tend to feel really guilty when they charge what they're truly worth.
Turn your business around and add $100k to your bottom line?
"That'll be $1,500, please.."
Make your business a self-sufficient income earner where you can finally take time off to travel and start to enjoy retirement with your family and friends?
"That's a cool $600! And for another $150, I'll give you my cell phone number and be at your beck & call.."
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"YOU'RE CRAZY!!!"
Never, and I MEAN NEVER, price your services based on any of these:
ONLY base your price on the transformation..
.. the value that you provide your clients.
When you base your price on value, your clients will start to see your service as invaluable!
After all - are they paying you for a specific outcome?
Or are they paying you for an hour or two of your time?
When you position yourself as the budget service provider..
Your clients will mostly get budget results!
So take a hard look at yourself and the transformation you provide your clients..
.. and start charging what you're worth!!
YOU'RE CRAZY if you don't!
Speaker Author and Marketing and Sales Innovator showing Quality Professional Service Firms how to create a constant flow of High Value Clients without high tech or expensive marketing.
2ySensational Derek TOTALLY on board with what you are saying. People and businesses pay for Their Outcomes not Your Inputs. One thing I get my people to focus on is "The Agreed Implementable Value not the BOX Value". 😎 Once they can do that ....selling is a breeze.
Technology Entrepreneur | Saas
2ySo true. The instant you try to differentiate yourself based on price, it is a race to the bottom
Personal Business Coach | I Help Businesses Optimize Their Online Presence| Relationship BuildingStrategist| Speaker | Podcast Host | Writer | Columnist at BIZCATALYST360
2yIt's a mindset issue many of us who are coaches have had to work on. We want to "help" others and somehow it's easy to equate that with under-charging. This was an area that was a challenge for me when I started out many 14 years ago and I had to do some extensive mindset work to change my thought process. The transformation we bring is the value. Great reminder, Derek!