ZKH Enters Strategically Comprehensive Cooperation Agreement with Tmall
On the morning of November 29th, Tiande, General Manager of the Pet, Enterprise Procurement, Culture and Education Division at Tao Tian Group (which includes Taobao and Tmall), along with his team from Tmall Industrial Products, visited the headquarters of ZKH Group. During this visit, Zhejiang Tmall Technology Co., Ltd. ("Tmall") and Shanghai GongBangBang Industrial Technology Co., Ltd. ("GBB"), a subsidiary of ZKH Group, signed a strategic cooperation agreement in Shanghai.
Under the Agreement, ZKH and Tmall will cooperate to explore commercialization models for the market of industrial products, and facilitate the upgrade and expansion of both parties' industrial product supplies. In particular, ZKH will arrange for flagship stores of leading industrial product brands to join Tmall's industrial product platform, and Tmall will provide tailored services to the stores and coordinate with its various internal teams to offer support.
Strategic Alliance for Industrial Innovation
As a platform under ZKH dedicated to serving manufacturing SMEs clients, GBB has 32 production lines and partnerships with over 8,000 industrial product brands. Its product range includes spare parts, general consumables, manufacturing supplies, administrative office supplies, and chemicals. It also features a fulfillment and service network tailored for the industrial supplies sector, with 32 national warehouses and 96 service center warehouses.
Tmall Industrial Products, a leading procurement and sales platform for industrial supplies, is committed to addressing the comprehensive procurement needs of small and medium-sized enterprises (SMEs). As an industry leader in both scale and growth, it has an annual online transaction volume exceeding CNY 100 billion, more than 90 million active users annually, and recognition as one of China’s most engaged platforms for SMEs procurement.
Tmall Industrial Products actively introduces high-quality merchants, covering over 1 million global suppliers, including thousands of renowned brands and specialized innovative enterprises. It supports 220 industrial clusters across China and offers an extensive portfolio of over 500 million products and services.
Since joining Tmall, GBB has worked closely with Tmall Industrial Products on store setup and initial operations. During the meeting, the two sides reviewed the initial two months of cooperation between GBB and Tmall Industrial Products. The achievements made by GBB during the Double 11 (a shopping festival) period through its high level of commitment and close collaboration between the two teams were recognized. Leveraging the vast opportunities in the SME B2B market, GBB plans to further enhance market supply by expanding its flagship stores, creating a comprehensive network of stores across all industrial product categories, and rapidly filling supply gaps in underrepresented segments.
This strategic partnership between ZKH and Tmall Industrial Products is grounded in their shared vision, common values, and complementary capabilities for the expansive SMEs B2B market. In the future, the two parties will strengthen collaboration and innovate together to explore operational models for the industrial products market, improve brand governance, and enhance platform supply efficiency.