B2B Marketing Exchange

📢 BIG NEWS! Registration is officially OPEN for B2B Marketing Exchange West 2025! Join us in Scottsdale, AZ, from February 24-26 to connect, learn, and grow with the best B2B community. Early birds get the worm (and the savings!)—secure your Intro Rate ticket before they’re gone and save up to $1,645. Secure your spot now and set your marketing plans in motion for the year ahead! 🌵 https://bit.ly/4h4wxAT #B2BMX #B2BMarketing

97% of customers say empathy is the most important element in engagement, yet many brands still struggle to incorporate it into their marketing strategies. In this #B2BMX podcast episode, Rob Volpe of Ignite 360 explains why empathy is a superpower for marketers and how to effectively use it to create stronger, more meaningful connections. Topics include: 🌟 Clearing up common misconceptions about empathy; 🌟 Identifying and overcoming barriers to empathetic engagement; 🌟 Practical examples of empathy in action; and 🌟 Building a framework to strengthen your empathy skills. Empathy-driven marketing can transform your brand’s messaging. Tune in to learn how: https://bit.ly/4eXByJi

🦃 Thanksgiving is all about gathering around the table—and so is #B2BMX West! Bring your team to Scottsdale where each member can explore tailored tracks like Demand Gen Summit, ABM In Action Live!, and Sales Impact Summit. Divide, conquer, and return with actionable insights for your entire organization! Plus, groups of three or more save 30% on each pass. Don’t miss this chance to learn and grow together, register your team here: https://buff.ly/3APrUKJ #RemoteWork

How ready is your content engine for the demands of today’s B2B landscape?    The rise of generative AI, the need for scalable personalization, and mounting pressure to demonstrate ROI are forcing marketers to rethink their entire content lifecycle.    At #B2BMX West, Phyllis Davidson of Forrester will break down:  🔗 How to connect AI impacts across systems and processes  🛠️ Building blocks for a personalization roadmap  📊 Strategies to align technology categories with a sound architecture    If your content strategy needs an overhaul, this session is your blueprint for success. Don’t miss the chance to learn from one of the best in the business! 🚧 https://bit.ly/3Oo3Lhd 

We’re thrilled to welcome Knak as a sponsor of #B2BMX West! Knak is the world’s first email and landing page creation platform built for enterprise marketing teams. Their drag-and-drop, no-code solution makes it easier than ever to: 🌟 Design stunning, on-brand content 🤝 Collaborate seamlessly with your team 🚀 Launch campaigns faster With integrations for platforms like Marketo, Eloqua, Adobe Campaign, SFMC, and more, Knak helps hundreds of top brands and tens of thousands of marketers work smarter. Stop by their booth at #B2BMX West to see how Knak can transform your campaign workflows! https://bit.ly/491cPSO

Heading to Scottsdale for #B2BMX West? Don’t miss your chance to connect with B2B marketing’s best and brightest! From February 26-28, join us for cutting-edge insights, actionable strategies, and unparalleled networking opportunities. Get more info! 👇 https://bit.ly/4fBf8P7

#B2BMX West is designed to inspire actionable collaboration. When your team attends together, they can divide and conquer across five tracks: ABM, demand generation, content, GTM, and sales alignment. Each track offers unique insights for a specific audience—from strategists to operations pros. 💡 Why bring a group? - Maximize your investment: Groups of 3+ save 30%. - Return to the office with a toolkit for every challenge. - Align your team on strategies that work. Let’s tackle 2025 as a team. Ready to save? https://buff.ly/3CE1vA0

B2B Content Superstars, this one’s for you! 👇 The 2025 Killer Content Awards’ Early Bird deadline is TOMORROW. 🏆 If you’ve created innovative, impactful content, now’s the time to nominate your work and join the ranks of past winners like Mastercard, Amazon Web Services, and SAP. Why act now? Early Bird pricing saves you $100! Don’t miss this opportunity to celebrate your team’s achievements and showcase your expertise to the B2B world. Submit your nomination before EOD tomorrow: https://buff.ly/3Zg3eUO

🚀 I’m honored to be speaking at #B2BMX West this February in Scottsdale, AZ! I’ll be diving into a topic close to my heart—shattering assumptions around growth marketing vs. demand generation. We'll unpack the nuances, share actionable strategies, and discuss how to go beyond demand to drive sustainable growth. If you’re ready to take your growth marketing approach to the next level, I’d love to see you there! Plus, B2BMX is offering an early bird special for only a few more days—don’t miss out! https://lnkd.in/gK7keN8B #B2BMX #DemandGeneration #GrowthMarketing Integrated Growth Marketing Services #B2BMarketing Sabina Iyengar

Going into 2025, B2B marketers face a changing landscape and pressing challenges: tighter budgets, noise-breaking personalization, brand identity differentiation, and leveraging AI effectively. At #B2BMX West, we'll share innovative strategies to help marketing teams thrive amid these shifts. Expert sessions will dive deep into prioritizing growth initiatives, crafting standout content, and using AI to maximize impact. Learn more about how to tackle these challenges head-on and bridge your business to success. Read more on our blog: https://buff.ly/3Zge3X4 #B2BMarketing #AI #Content