Backcountry Marketing Podcast

In creative work, the details matter. Listen to the full episode with Kyle Pusateri: https://lnkd.in/gN3mSJHV

Choosing what stories to tell or not to tell is a monumental task because part of the answer to that question is another question. What gives a brand's story its unique identity and makes it irreplaceable? Kyle Pusateri the Lead Producer from Garmin shares some benefits about finding and telling stories that are uniquely yours. Listen here: https://lnkd.in/gN3mSJHV

Are we problem solvers or route finders? Production is inherently filled with challenges. Kyle Pusateri weighs in on the idea of problem-solving vs route finding when it comes to producing creative work that stands out. Listen to the full episode: https://lnkd.in/gN3mSJHV

New Episode 🔊 Inside the Creative Process with Garmin’s Lead Producer, Kyle Pusateri In this episode, Cole Heilborn sits down with Kyle Pusateri, Lead Producer at Garmin, to unpack the intricate world of production. Kyle shares insights from his journey through account management to becoming a producer, providing a unique glimpse into Garmin’s creative ecosystem. From managing large-scale productions to collaborating with internal and external teams, Kyle reveals how to balance efficiency and creativity to execute projects that resonate. Key Takeaways: - The Importance of the First Six Seconds: Kyle emphasizes the critical role of grabbing attention on social media while maintaining alignment with long-term brand objectives. - Efficient Creativity: Kyle’s two-word approach to production underlines the need to maximize resources while staying true to the creative vision. - Navigating In-House vs. External Partnerships: Explore Garmin’s model of leveraging an in-house team while collaborating with external partners for specialized campaigns. - The Role of Authenticity in Outdoor Media: Learn how Garmin ensures its media remains genuine and relatable by using real athletes and epic environments. - Future-Proofing with AI and Technology: Kyle and Cole discuss the potential and limitations of AI in production and how storytelling remains at the core of building emotional connections. Listen here: https://lnkd.in/gN3mSJHV

There's something magical about Huckberry's DIRT. Kate West shares some of the behind-the-scenes of what it takes to pull off this episodic series. Listen to the full episode: https://lnkd.in/daf_J86H

New Episode: Huckberry's DIRT Uncovered In this episode, Cole Heilborn talks with Kate West, the director and producer of Huckberry Presents, to discuss the DIRT series. They explore the evolution of episodic content, the importance of understanding the audience, and the unique point of view that Huckberry brings to the outdoor industry. Kate shares insights on building trust and community, the significance of authentic storytelling, and the hard work that goes into creating successful content. She also highlights the importance of connecting content to commerce, the role of funding and partnerships, and the balance between quality and quantity in content production. This is a must-list episode if you're interested in breaking through the digital noise. Listen here: https://lnkd.in/daf_J86H

Streaming Wars: Why Outdoor Brands Need a Strategy In this Fireside episode, Cole Heilborn reflects on the challenges and opportunities within the outdoor industry, particularly focusing on the importance of brand storytelling in a competitive landscape dominated by major streaming platforms. He emphasizes the limited time consumers have to engage with brands and the necessity for compelling content that resonates with audiences. Cole encourages brands to rethink their strategies and invest in storytelling as a long-term approach to stand out in a crowded market. https://lnkd.in/e4tN-PKQ

Storytelling as a tool in marketing isn't for the faint of heart, it requires everyone, leadership included, to buy in. Luke Thorkildsen shares some insights about how he and his team decided to start storytelling in this latest episode. Listen here: https://lnkd.in/gBuieEcx

How many people can say they've stumbled across a form of marketing that's "freeing?" Luke Thorkildsen joins the show to talk about how Weatherby Inc. pivoted to YouTube in an effort to: 1. Engage with a new generation 2. Circumnavigate the challenges of advertising as a firearms company 3. Share the brand ethos in a way that doesn't feel like advertising Listen here: https://lnkd.in/gBuieEcx