Right-wing activist Robby Starbuck declared another win last week, and it was a big one. Walmart, America’s largest private-sector employer, is rolling back some of its diversity efforts. And Starbuck is taking credit for it.
It sets a chilling tone for corporate America’s diversity efforts that a company with the resources of Walmart is pulling back on its commitment to DEI. But it’s even worse that retailing giant is allowing Starbuck to give the impression that he and his movement are fully responsible for the reversal.
In fact, some of the concessions that Starbuck takes credit for aren’t really concessions at all but moves that were already underway. And in other cases, Walmart did not go as far as Starbuck’s other targets.
And yet Walmart has let Starbuck drive the narrative. It all reads like a cooperative communications effort between the two parties — likely the result of behind-the-scenes negotiations that probably looked something like this: Starbuck got to break the news, claim victory and take credit, while Walmart preempted a nasty public battle but didn’t have go as far as other Starbuck's other targets in order to get him to go away.
For Bloomberg Opinion, I look at why this sets a dangerous precedent.