How do IT decision makers choose their suppliers? Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how this differs as their audiences advance through the buying process. CCgroup has researched 150 UK IT decision makers who had all recently made IT investments to discover what content and information sources were used when: >Researching a business problem and finding a solution >Finding potential suppliers >Identifying a short list of suppliers >Making a final decision Click below to download the white paper.
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