Do This Now Show

Looking to elevate your wine brand on social media? In this episode of the Do This Now Podcast, Sid Patel sits down with Warner Boin, Founder of Confidence Uncorked, to discuss how wine brands can create authentic content that truly connects with audiences on Instagram and TikTok. The days of perfect, unattainable content are over—now, it's all about authenticity! Whether you're in the wine industry or any other field, it’s time to craft content that resonates with your audience on a real, relatable level. Ready to take your Instagram strategy to the next level? Save this post for inspiration and head to the link for the full episode: https://lnkd.in/dRY5iHVF #WineMarketing #SocialMediaStrategy #ContentCreation #InstagramTips #SocialMediaGrowth

What trends will shape the spirits industry in 2025? In this reel, Aaron Bergh, President and Distiller at Calwise Spirits, shares his thoughts on the upcoming trends in the spirits world. From navigating soaring inflation and shifting consumer preferences to celebrating the recognition of American Single Malt Whiskey, 2025 is shaping up to be a game-changing year for distillers! Catch the full episode for more insights from our esteemed panelists about the future of spirits: https://lnkd.in/dHtmBrwi In Frame: Aaron Bergh, President & Master Distiller at Calwise Spirits Co. Other Panelists Include:  - John Granata: Co-Founder and Master Distiller at Jersey Spirits Distilling Co., and President of the New Jersey Craft Distillers Guild  - Ari Klafter: Head Distiller and Co-owner of Thornton Distilling Company and President of the Illinois Craft Distillers Association - Lee Wood: Co-Founder of Wood's High Mountain Distillery & President of the COLORADO DISTILLERS GUILD - Eli Breitburg-Smith: Co-founder of Baltimore Spirits Company & President of the MARYLAND DISTILLERS GUILD #SpiritsTrends2025 #AmericanSingleMaltWhiskey #SpiritsIndustry #BeverageTradeNetwork #SpiritsBusiness #DistillerInsights #DrinkTrends

Ready to take your wine brand’s social media game to the next level? In this reel, Sid Patel sits down with Warner Boin, Founder of Confidence Uncorked, to share expert social media strategies for wineries on Instagram and TikTok. Warner dives into how storytelling and platform-specific content can help wine brands build an authentic and organic presence. Learn how to create visually compelling posts that engage audiences and grow your brand’s reach! 🎥 Watch the full episode for all the details on mastering your content strategy in 2025: https://lnkd.in/dRY5iHVF #SocialMediaStrategy #WineMarketing #InstagramForWine #StorytellingInMarketing #ContentStrategy #SocialMediaTips #GrowYourBrand

With the rise of the sober curious movement and moderation culture, it's no surprise that the demand for low- and no-alcohol beverages is soaring. This moment presents a golden opportunity for no- and low-alcohol brands to take center stage. While securing the right distributor may not be as challenging for the category given the current market scenario, nurturing the sales process remains crucial for growth. Hear from Roddy Nicoll, Managing Director at Spirits of Virtue, as he shares valuable insights on building and expanding distribution in this fast-growing category. Discover how industry leaders approach distribution strategies by watching the full session: https://lnkd.in/dENujstS #NoAndLowSpirits #DryJanuary #DistributionInUSA #GrowingYourDistribution

With TikTok allowing for advertising of alcoholic products, brands are looking at a new platform that will allow them to increase their reach and broaden their audience, in turn giving their sales a boost. In order to understand how to take advantage of TikTok massive potential, Alisha Zaveri of Colangelo & Partners discusses how brands can build a successful TikTok strategy for 2025. SWIPE ➡️ to take notes and tips or tap on the link to listen to the full conversation: https://lnkd.in/ddS5_Kpy #TikTok #TikTokStrategy #DigitalMedia #SocialMedia #Planning2025 #SalesStrategy #BeverageTradeNetwork

Building an authentic online presence on TikTok isn’t without its challenges, but the rewards can be game-changing. And who better to explain this to us than Alisha Zaveri, Account Director of Integrated Digital Communications at Colangelo & Partners? In the latest episode of Do This Now, Alisha breaks down the biggest hurdles alcohol brands face when posting organically on TikTok—and how to overcome them. From leveraging TikTok as a platform to advertise your wine or spirits brand and connecting authentically with your audience, to creating engaging content that drives results, this episode is a must-watch for brands looking to tap into TikTok’s massive potential. Tap the link to watch the full episode now: https://lnkd.in/ddS5_Kpy #TikTokMarketing #AlcoholBrands #AuthenticEngagement #DigitalStrategy #SocialMedia #TikTok #MarketingTips #Advertising #WineBrands #SpiritsBrands #DigitalMedia

At the beginning of every social media journey lies the question: What kind of content should we create that my audience will resonate with? Luckily we have Alex Velez to answer that for us! In this episode, Sid Patel sits down with Velez, a renowned drinks influencers and star of Netflix’s Drink Masters. He shares powerful tips on how drinks influencers can grow their audience and build their personal brand in today’s competitive landscape. 🎙️ Tune in to the full episode for actionable insights from one of the best in the game: https://lnkd.in/dTn8PKUe #DrinksInfluencer #DrinkMasters #SocialMediaStrategy #BeverageMarketing #PersonalBranding #AlexVelez #BeverageTradeNetwork

In this episode, Sid Patel sits down with YouTuber, author, and speaker Matthew Horkey to uncover the secrets behind leveraging YouTube for beverage brands. From mapping out a content plan to understanding how the platform works, Horkey addresses all things that one should keep in mind before diving into the game of YouTube. 💡 Whether you're targeting B2B or B2C, these strategies can take your YouTube presence to the next level. 🎧 Check out the full podcast for all the insights: https://lnkd.in/dBuhTdqT #YouTubeStrategy #BeverageBrands #MarketingTips #WineMarketing #YouTubeGrowth

Effective product placement and distribution are essential to a brand’s success. In this episode of Do This Now, Sid Patel sits down with industry experts Roddy Nicoll (Founder of Spirits of Virtue), Patrick Hoffer (Founder of Peter in Florence Gin Distillery), Shardul Ghogale (Director of Sales, Left Coast Estate), and Daisy P. (Founder of Tuscany Wines Import) to unpack the keys to crafting a winning distribution strategy. Don’t miss out—to watch or listen to the full episode and learn how to fine-tune your distribution strategy for maximum impact, tap the link: https://lnkd.in/dENujstS #WineAndSpirits #SalesDistributionStrategies #BusinessDevelopment #BuildingBusinesses #BeverageTradeNetwork

As we are in the heart of Holiday sales season—are you ready? On this episode of #DoThisNow, Sid Patel asks a single, powerful question to brand ambassadors Callum Rixson (Monkey Shoulder) and Michele R. (Luxco, Inc.): "How do you drive holiday sales?" If you're looking to boost holiday sales, this is a must-watch conversation: https://lnkd.in/d85idHAq In Frame: Michele Reina