The 2025 Edelman Trust Barometer launched today. Our 25 years of studying trust have laid the groundwork for this year's report, which finds that polarization and deepening fears have led to a crisis of grievance. Explore the findings: https://edl.mn/4g2QHJD
The 2025 Edelman Trust Barometer is out now. This 25th anniversary edition of our global trust study reveals a crisis of grievance—founded on the belief that government and business serve narrow interests, and wealthy people benefit from the system while regular people struggle. Personal fears and institutional failures have led people to lose optimism and approve of hostile activism to bring about change. The report doesn’t just reveal these challenges—it also provides a roadmap for business, government, media, and NGOs. To allay this crisis of grievance and engender optimism throughout society, institutions must work together to build trust. 💡 Download the report today to explore the latest findings and insights: https://edl.mn/4g2QHJD