Immortology Outdoors

A SUPER EFFECTIVE PRINT CAMPAIGN. YES, PRINT. WOOX sells heirloom quality outdoor gear. Each axe, knife, rifle and shotgun stock they make is a masterwork in form and function. Designed in Italy and made in NC, each is meticulously handcrafted to last generations. To best reach their audience of affluent outdoorsmen, we created a print campaign to run in select national outdoor pubs. In less than 18 months, the campaign delivered a huge boost in awareness, distribution and sales. In fact, some products have completely sold out with a waiting list of several months.

🎄To all our wonderful clients and friends, the entire Immortology team wishes you the very merriest of Christmases and the happiest of New Years!🎄 🍻Here's to an even merrier, happier and more prosperous summer of 2025!😎👊💪 #ImmortologyAdvertising #ImmortologyOutdoors #OutsmartOutgrowOutlast

Want to earn an unfair share of attention, memorability, interest and sales? The operative word is “earn”. None of the above is given freely. Start by acknowledging the uncomfortable truth that no one gives a d@mn about your product or brand. Then demand creative communications that: 1. Are guided by a positioning strategy that centers your brand/product around fulfilling a real customer need 2. Are impossible to ignore 3. Are hard to forget 4. Differentiate you from your rivals 5. Distinguish you in a sea of category cliches 6. Consistently, clearly and surprisingly articulate your brand promise 7. Entertain and sell 8. Reach as many potential buyers in your category that your budget allows 9. Don't stop - the longer you run a good campaign, the bigger the results Then make sure you fulfill your brand promise at each customer touch point in surprising, delightful and memorable ways. It’s that simple and that hard.👊

In advertising an impression is nothing more than a chance for your ad to be seen. That’s a pretty pitiful standard of measure. Even so, most agencies fail to meet it. In fact, 50% of ads are 100% ignored. But being seen still isn’t enough. To be effective an ad must also be memorable. That’s why every ad we create must meet our standard of impossible to ignore and hard to forget. It ensures more people: 💥See our ads 💥Remember our clients’ brands 💥Buy more of our clients’ products and services 💥And gladly pay more for them So the question is... Do you want impressions? Or do you want to make a big impression? For marketing that makes big, lasting impressions, check out Immortology Outdoors. Link in comments #ImmortologyOutdoors #ImmortologyUSA #OutsmartOutgrowOutlast #GoBigOrGoHome

85% OF ADS FAIL. 🥱Fail to be noticed 🥱Fail to be remembered 🥱Fail to increase sales In fact, Sytem 1 research showed that a video of a cow chewing grass grabs more attention than 50% of advertising. That's udderly pitiful. Research proves an ad must hold a person’s attention for a minimum of 2.5 seconds to have the slimmest shot at making your brand memorable. Ad nerds like me call this the attention-memory threshold. When ads don’t meet it, they won't grow mental availability. Brands that generate higher mental availability than their competitors are more likely to be noticed, recognized and/or thought about when someone is ready to buy. And here's the kicker for everyone dumping a big percentage of their marketing budgets into search ads. Only 5% of potential buyers are ready to buy now. Of those, 80% have already decided what brand they're going to choose. Which means - at best - you only have a 20% chance of getting that 5% to buy via search. What's more, bottom of the funnel search ads don't build mental availability for future purchases. Once you stop spending, they stop working. So quit being invisible and boring with ho-hum sales. Do what our clients do. Go after the 95% of your market who aren't ready to buy right now. And do it with impossible to ignore and hard to forget advertising that earns an unfair share of: 💥Attention 💥Memorability 💥Consideration 💥Future Sales & Revenue #ImmortologyOutdoors #ImmortologyUSA #OutsmartOutgrowOutlast

JUST DON'T DO IT. In 2021, the new CEO of Nike announced 3 ways he was going to transform the company: 1️⃣Eliminate brand, product development and sales categories and replace them with a data-driven insight model 2️⃣ Become a DTC led company and make wholesale secondary 3️⃣ Change the marketing model, from one driven by long-term brand building to one led by short-term, performance/programmatic advertising to drive traffic to Nike's new DTC e-commerce platform The results? ☠️$75 billion in market cap loss ($25 billion in one day alone) ☠️Loss of wholesale dominance and retail partnerships that took decades to build ☠️Huge excess inventories that had to be massively discounted ☠️Incalculable losses to brand image, product innovation and long-term missed opportunities As former Senior Brand Director of Nike Stores, Massimo Giunco, eloquently puts it, Nike became a "cannibal ecosystem that ate brand equity, product equity, gross margin, market share, demand creation and consumer connectivity." Some are calling it the biggest marketing FUBAR of the century. I disagree. 15 years ago, the entire marketing industry "transformed” from a long-term, brand building model supported by direct marketing and research to a short-term, direct marketing model driven by algorithms with some lip service to long-term brand building. The results - as with Nike - have been catastrophic. We just don't see the damage as clearly because they are missed opportunities to: 💪expand distribution 💪increase margins 💪reach more potential buyers 💪grow awareness, memorability and consideration 💪capture market share It is estimated marketers lose over $122 billion (yes, that's with a "b") from just making boring ads alone. Talk about a missed opportunity. Thousands of case studies, research and decades of experience have proven you need two types of advertising to maximize growth: 1️⃣ Long-term brand building that grows awareness, memorability and demand for the 95% of your category buyers that are not ready to buy 2️⃣ Short-term sales activation ads that harvest existing demand from the 5% of category buyers who are ready to buy now To be #1 in your category, you can't spend all your time, energy and effort on #2 above. Just don't do it. Ready to earn an unfair share of attention, memorability and revenue? Check out Immortology Outdoors. (Link in comments) #ImmortologyOutdoors #OutsmartOutgrowOutlast #IntegratedMarketing

RUNNING BORING ADS IS CRAZY EXPENSIVE. Research by Peter Field shows that marketers need to 6.1x more on promoting dull, boring ads to get the same results as ads that are interesting and memorable. According to System 1 research, 50% of ads are dull or boring. Which means, every year boring advertising in the US costs brands $189 billion. Turns out, risky advertising is boring advertising. For impossible to ignore and hard to forget advertising, that earns an unfair share of attention, memory, consideration and sales, check out Immortology Outdoors. A link to our site is in the comments below. #ImmortologyOutdoors #OutsmartOutgrowOutlast #BoringSux

Research has proven there are 9 key attributes that can geometrically boost the performance of your brand communications. Wanna know what they are? Read on...

Our CMO, Chip Hunnicutt is on fire. Take a listent to this entertaining and informative interview he had on the American Outdoor News podcast Chris Avena. Link below in Chip's post. 💪 🙌 #ImmortologyOutdoors #OutsmartOutgrowOutlast #AmericanOutdoorNews

Immortology Outdoors was all over the NRA show floor bringing good news to companies tired of underperforming influencers, forgettable ads and unremarkable marketing campaigns: we’ve got the fix for that. Missed talking with us? Were open 24/7 at https://lnkd.in/eiCve6Ax . . #outsmartoutlastoutdo #advertising #nra #marketing