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𝐖𝐡𝐲 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐜𝐨𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐝𝐞𝐚𝐥𝐞𝐫𝐬𝐡𝐢𝐩 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤.  𝐋𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐭𝐨 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? Being competitive in the automotive market doesn't mean making everyone your customer. There are two paths to leadership: mass marketing and niche marketing. 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮 𝐭𝐫𝐲 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 : 1. Costs go up and conversions go down – one solution doesn't fit all. 2. You spend too much time convincing or altering products to fit everyone's needs. 3. High energy is spent on prospecting instead of closing deals. 𝐍𝐨𝐰, 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 , 𝐦𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬 𝐦𝐚𝐝𝐞 𝐟𝐨𝐫 '𝐒𝐨𝐦𝐞𝐨𝐧𝐞' 𝐧𝐨𝐭 '𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞' : Imagine your car is built for 𝐨𝐟𝐟-𝐫𝐨𝐚𝐝, 𝐬𝐭𝐮𝐫𝐝𝐲, 𝐛𝐨𝐱𝐲, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡𝐥𝐲 𝐦𝐚𝐬𝐜𝐮𝐥𝐢𝐧𝐞. Does it make sense to market this to buyers "Who want these specific qualities ? " or "Lets Market with just features and hope that my buyers will find me?" The answer is clear. 1st option of course. Niche marketing makes your product sell like "Apple" rather than just "Some Brand." By targeting the right audience, your marketing becomes cost-effective and impactful. As Seth Godin said: "This is Marketing - Find your smallest viable market, and you don’t have to worry about sales, but about doing more work for this viable market." Rolls Royce exemplifies this. It's not for everyone, but those it caters to wouldn’t consider another brand because of its unmatched offering. Focus on being the best for somebody, not just good for everybody. #MarketingStrategy #AutomotiveDealership #NicheMarketing #SethGodin #RollsRoyce #CompetitiveEdge #jayeshpatel100x #jkglobiz

What do you think 21st Century Millionaires & Billionaires think as their Status Symbol ? Can you guess answer . I have put a hint below . It's FRE__D_M. If you have contemplated the word as FREEDOM, you must be wondering how such a easy thing guaranteed in every constitution, society became a Status Symbol . Let me elaborate on this There was time in Industrial Age when having a machine , a better skill degree , a better equipped house was scarce , hence having those became a symbol of Status . But as we now move into Information & Knowledge Age more & more people are getting easy access to these assets/ things, hence status symbol is waning away . However something strange has happened one very basic & simplething is getting scarce , can you guess ? You guessed it right it's Freedom. Today for any businessmen to become successful world wishes to know wealth in totality i.e. Things what a person possesses as well as Freedom he / she enjoys . Herein lies the new modern era competition and strive for Success . Let me share in more details what do we mean by Freedom and in what it takes Freedom is primarily seen in 3 Ways : 1. Time Freedom : Ability to spend time as one wishes. if one achieves this with other two then this is considered epitome of Status & Sucesss 2.Freedom to choose Healthy lifestyle : This one is very special as only once this freedom is achieved the other two make sense . Unhealthy person cannot enjoy the 2 freedom benefits . Someone said Health comes well before Wealth 3. Financial Freedom : This is ability to live the lifestyle which a person wants without ever having to work the job he doesn't like . This is like fuel which accelerates journey to achieve the other two freedom Thus , anyone who is balanced in acquiring these freedom has better chances of Success , Status and feeling of contentment in life . Thank you for reading the post and do share if you have different viewpoint to mine . #SucessInWork #PassionInWork #360Freedom #TransformMindset