Landlord Leaders Community

We partnered with psychologists, IB, to understand what influences people’s thinking when they talk about wanting to buy a home vs wanting or needing to rent, and to understand what drives their decision-making. #LandlordLeaders #BTL

As part of our mission to foster a more sustainable and thriving private rented sector, OSB Group Chief Sustainability Officer Neil Richardson's latest blog explains how our Bricks to Belonging research sets out to deepen our understanding of tenants' needs, behaviours, and aspirations. Read it in full 👇

What drives the desire for home ownership? Our Bricks to Belonging research dives into the psychological factors, hidden influences and cognitive factors impacting consumer decisions. Read the playbook in full: https://bit.ly/3VkFJYA  

It’s an important time for landlords to protect their properties against the risks that the colder months can bring ⚠️ Drawing up a preventative to-do list for yourself and your tenants may help to ensure you all have a trouble-free winter. Here are three tips to get you started ☑️

Working with consumer psychologists, we wanted to find out what influences people's thinking when they talk about wanting to buy a home and to understand what drives their decision-making rationally and emotionally. Read the Bricks to Belonging playbook here: https://bit.ly/3VkFJYA  

Our latest Bricks to Belonging research revealed three *critical* motivators for home ownership. ➡️ The landlord-tenant relationship: Positive interactions foster tenant satisfaction, while negative experiences often amplify distrust and lack of empowerment. ➡️ The psychology of ownership: People see their possessions as extensions of themselves, making control over their environment - like the ability to decorate or modify - essential to their sense of stability and self-expression. ➡️ The desire for control: An inability to make decisions in rental properties, such as hanging pictures or painting walls, significantly impacts renters’ sense of autonomy. This lack of control drives the aspiration for ownership. Read it in full: https://lnkd.in/eHiR43xG

Landlord and Blogger (The Independent Landlord), Suzanne Smith shares her thoughts on November's Bricks to Belonging roundtable event.

In November, the Landlord Leaders Community gathered to explore a question deeply rooted in the British psyche: why do we aspire to own our homes? The roundtable event highlighted findings from new Bricks to Belonging psychological research commissioned by OSB Group, uncovering the motivations behind the nation’s homeownership dreams and the implications for the private rented sector. Read more below ⬇️ #PRS #Landlords #BTL

In a year of more change for the Private Rented Sector, one driver remains true – Brits continue to see homeownership as an ultimate life goal. With three-quarters (74%) aspiring to buy their own home according to research by OSB Group, the specialist lender has dug deeper to understand why and what landlords can do to attract and retain good tenants. #HomeBuying #Renting

74% still aspire to own their own home, finds OSB Group In a year of change for the private rented sector (PRS), people continue to see homeownership as an ultimate goal.