Live Nation for Brands

Biggest summer for live music ever? ✅ With a decade of growth, more fans than ever, and brands across the globe joining the fun, we’re just getting started! https://bit.ly/3O53tMf

PayPal’s Mirror Mystery Walk at Lollapalooza Berlin brought the thrill of discovery to festival-goers, with surprises around every corner. Leveraging PayPal’s peer-to-peer payment feature, fans could “unlock their luck” with friends—from PayPal branded items to wristband credits and VIP tickets. This wasn’t just a brand activation—it was an experience made to connect. Discover how PayPal made it happen. https://bit.ly/4903Ilh

When your favorite artist comes to town, the whole community lights up. Local venues make those unforgettable moments possible—and give brands a front-row seat to connect with fans year-round. Discover how brands can tap into the energy while making a lasting impact on fans and their local communities. https://bit.ly/48SEW6z

In a world where monocultural experiences are increasingly few and fleeting -- subcultural tribes, cues, connections, and communications are increasingly important to marketers and marketing. Russell Wallach, Global President at Live Nation, joined the marketing community’s global leaders and discussed these topics and more. Presented by Live Nation for Brands

🇺🇸 This Veterans Day, it’s time to truly put the V in VIP for those who’ve served. Veterans and active-duty members aren’t just loyal fans—they’re some of live music’s biggest supporters. While a day of recognition is powerful, brands that show up year-round build loyalty that lasts a lifetime. Military fans notice which brands go beyond the usual. Read on to see how your brand can make a meaningful impact: https://bit.ly/3UJ0Xii

Live Nation’s Summer College Associate Program is back and bigger than ever for 2025! With 30+ roles across multiple locations, it’s your chance to step into the world where live music meets marketing. Don’t miss out—check out the open positions and apply before applications close in December! https://bit.ly/3YVmLK3

“Today’s culture is built on yesterday’s subcultures, especially in music.” – Russell Wallach In a world where culture is marketing’s ultimate cheat code, tapping into subcultures and subgenres helps brands truly breakthrough. Live Nation’s Russell Wallach dives into how fans shape their identities through music and how brands can connect authentically year-round by getting in on the ground floor of culture. Read more: https://bit.ly/4dWDUaD

Festival season in the UK left fans with memories that won’t fade—and brands like AUDI AG, JD Sports Fashion, Liquid Death, and Co-op made a lasting impact. From secret raves to skateparks, pop-up grocery shops, and culinary delights, see how these brands went beyond sponsorship, creating moments that sparked real connections and loyalty .https://bit.ly/3YkEDwF

This year's #ForbesCMO Summit was truly fantastic. Over the past three years, we’ve brought the magic of live music to create unforgettable experiences alongside incredible thought leadership. After an insightful discussion on the power of subcultures for brands with 7-Eleven’s Marissa Jarratt and Sophie Bambuck, we were thrilled to welcome Eric Burton from Black Pumas. He shared his incredible journey, the impact of an abundance mindset, and his experience teaming up with one of his idols at Ohana Festival—then lit up the room with a performance that got everyone on their feet. On the Summit’s final night, we gathered at a ranch in Aspen to unwind, connect, and reflect on the past few days. Jack White’s surprise performance during his No Name tour gave us a special moment we’ll never forget. Big thanks to Seth Matlins and the Forbes team, and a shoutout to our Live Nation crew for making it all happen. This one will be tough to top!

Live Nation’s CURATED team recently hosted their annual For the Love of The Culture Summit where thought leaders from across the live entertainment industry came together to discuss how brands can cultivate more impactful connections with Black audiences during unforgettable live music experiences. Thank you to everyone who attended and participated! Hear what Everette Taylor, Tashia Roberts, Shannon Jones, Yadira Harrison, Imani Ellis, Saada Ahmed and Hameed Saifi had to say on owning your cultural currency, building community and celebrating The Culture! https://bit.ly/4hhkujK